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Salesforce certification could add to job value

Daniel Peter believes Salesforce certification training helps him be a better all-around employee, a step he once again took most recently with a CPQ Specialist accreditation.

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Einstein Vision brings AI capabilities to Social Studio

Salesforce's Einstein Vision for Social Studio currently only works with Twitter, but other integrations are expected.

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Customize your marketing with third-party tools

With nearly 7,000 martech tools available, narrowing the choices to the few apps you need for marketing automation can be daunting. Here's advice from the pros.

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New Lightning features focus on productivity, customization

Salesforce hopes new Lightning upgrades convince customers who haven't migrated to the new UI to do so, but analysts remain skeptical.

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    Salesforce Solution Architect

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    New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences.

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