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Why an integrated marketing strategy helps seal the deal

Companies now need to share information between sales, marketing and service to ensure that customers get seamless service and companies gain maximum insight.

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BeyondCore will become part of Salesforce Analytics Cloud

With the purchase and integration of BeyondCore, Salesforce hopes to help sales reps learn from their data and gain predictive insights.

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ADT security system provider goes digital, boosts sales

With Salesforce Field Service Lightning, one security system provider scrapped paper contracts in favor of a digital system and quickly increased sales. Here's how.

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Salesforce acquisition spree continues unabated

Salesforce has been on a fast and furious buying spree since December 2015 with no sign of a letup.

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    Salesforce Sales Cloud closes the data sharing gap

    Salespeople live and die by the close. Closing a sale can be an art form, but there's far more to sealing a deal than artistry. Purchase decisions are based increasingly more on customer experience than product and price. And as competition for ...

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    data smog

    Data smog refers to the volume and velocity of data that is being created by devices connected to the Internet of Things.

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    phygital

    Companies are seeking to combine physical and digital (phygital) communication channels and provide customers with a seamless experience.

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