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Salesforce AI brings intelligence to CRM

The Salesforce flavor of artificial intelligence, Einstein, is trying to bring practical productivity to everyday tasks, but can it prevail over long-standing competition?

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Salesforce acquisitions spell wider ranging platform

In 2017, Salesforce plans to wield its collaborative culture and tools to integrate its 2016 acquisitions. How will its platform strategy fare?

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Commerce Cloud integrates with Facebook Ads

Salesforce hopes to add visual and creative elements to its document tool, while Commerce Cloud's integration with Facebook Ads hopes to make buying easy.

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Salesforce Commerce Cloud solves omnichannel issues

Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive.

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    sales funnel

    A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.

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    Inside the Salesforce Administrator certification exam

    Looking into what it takes to become a certified Salesforce Administrator? Prepare for the 60-question exam with insight into subjects covered during the 90-minute test.

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    viral marketing

    Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.

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