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How Salesforce Architect Certifications can pay off

A slew of certifications have given Doug Ayers a leg up in the world of Salesforce. He earns more income, reaps industry recognition and evangelizes on behalf of the company.

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Salesforce bundles products together for Einstein ABM

While Salesforce's ABM offering has integration and first-party data advantages, it can still benefit from third-party data augmentation providers.

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Salesforce certification can pay off in a big way

Hamza Abib has 18 Salesforce certifications and is aiming to earn all 25. But his Salesforce consultant certification provides a foundation that informs all of his work.

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Salesforce comes to Boston for one-day event

In the second taping of The Pipeline podcast, we discuss the customer stories mentioned at the Boston event, the tight security and Salesforce's push of Trailhead.

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    Salesforce Solution Architect

    A Salesforce Solution Architect is someone who has been certified for demonstrating the capabilities to build and design solutions across Salesforce platforms.

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    customer journey map

    A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media.

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    Salesforce e-commerce tools build multipronged customer strategies

    New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences.

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