Definition

Salesforce Dreamforce conference

Contributor(s): Kaitlin Herbert, Ivy Wigmore

Dreamforce is an annual user conference hosted by Salesforce.com in downtown San Francisco, bringing together thought leaders, industry pioneers and thousands of IT professionals. Members of Salesforce's customer base attend the conference to hear keynote addresses, learn about new products, attend training sessions, network with peers and earn certifications.

Salesforce.com is a customer relationship management (CRM) software-as-a-service (SaaS) provider. Themes of recent Dreamforce conferences have included mobile first, customer-centrism, data intelligence and Internet of Things (IoTdata governance.

Dreamforce 2015 featured thousands of sessions and product demonstrations geared to various industries, roles and sizes of companies. The conference introduced Startup Summit, with product-agnostic sessions designed to serve startups and entrepreneurs and an exploration of how they can best take advantage of advances in the Internet of Things. Hundreds of vendor companies participated in Could Expos, providing information and demonstrating new products for attendees.

Dreamforce has become one of the largest technology conferences in the world, drawing over 170,000 registered attendees in 2015. It brings in well known speakers and performers, and is often a platform for new product announcements and updates.

Watch the keynote address from Dreamforce 2015:

This was last updated in January 2016

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