Definition

Salesforce Einstein

Contributor(s): Lauren Horwitz

Salesforce Einstein is artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform.  Salesforce's AI product, Einstein, is now available across the company's core cloud products, as part of its spring 2017 product release. Upgrades include Einstein Vision, which brings image recognition software into the Salesforce suite of products.

The goal of Salesforce Einstein is to give sales and marketing departments more comprehensive and up-to-date views of customers and sales prospects. To bring AI to the Salesforce clouds, the company made a series of purchases that made it possible to enhance Salesforce cloud products with machine learning and deep learning analytics. Customer data insights gained from Einstein integration can proactively help companies avoid customer service headaches; they can also help improve the bottom line by helping to predict where a potential customer is in the sales cycle and which communication channels they will respond to.

As customer relationship management (CRM) becomes more data-driven, the role of predictive analytics has grown and become more important. To that end, Salesforce has partnered with IBM to take better advantage of unstructured data. Salesforce Einstein’s structured customer data can be combined with IBM Watson's ability to analyze weather patterns, for example, and so potential customers for seasonal products can be targeted more accurately. 

This was last updated in September 2016

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