Definition

Salesforce Marketing Cloud

Contributor(s): Matthew Haughn

Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.

The Marketing Cloud incorporates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis.The software includes predictive analytics to help make decisions such as, for example, what channel would be preferable for a given message. A component called Journey Builder helps marketers tailor campaigns to customers' behavior and needs, demographics and communication channel preferences.

Event-driven triggers initiate actions: When a customer joins a loyalty program, Marketing Cloud might be triggered to send a welcome message; other events could trigger data updates in the customer contact record. The Marketing Cloud is connected to Salesforce.com's Sales Cloud and Service Cloud, which enables coordination that provides a unified experience and prevents customers from being contacted separately by marketers from all three groups.

See a brief introduction to Marketing Cloud:

This was last updated in January 2016

Continue Reading About Salesforce Marketing Cloud

Dig Deeper on Salesforce Marketing Cloud

PRO+

Content

Find more PRO+ content and other member only offers, here.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCRM

SearchManufacturingERP

SearchSAP

SearchFinancialApplications

SearchDataManagement

SearchBusinessAnalytics

Close