M - Definitions

  • M

    marketing automation

    Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management.

  • marketing-qualified lead (MQL)

    A marketing-qualified lead (MQL) is a website visitor whose engagement levels indicate that he is likely to become a customer. 

  • multichannel marketing

    Multichannel marketing is the practice of businesses interacting with their customers through many different channels, meeting customers on the platforms that they prefer to use.

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