Salesforce Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing Salesforce and related software products. You can find additional definitions by visiting or using the search box below.

  • M

    marketing-qualified lead (MQL)

    A marketing-qualified lead (MQL) is a website visitor whose engagement levels indicate that he is likely to become a customer. 

  • multichannel marketing

    Multichannel marketing is the practice of businesses interacting with their customers through many different channels, meeting customers on the platforms that they prefer to use.

  • O

    online customer community

    Online customer communities are Web-based gathering places for customers, experts, and others to discuss problems, post reviews, brainstorm, and engage with one another.

  • P

    partner relationship management (PRM)

    Partner relationship management (PRM) is a business strategy for improving communication between companies and their channel partners.

  • personalization

    On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences.

  • phygital

    Companies are seeking to combine physical and digital (phygital) communication channels and provide customers with a seamless experience.

  • S

    sales cycle

    The sales cycle is the sequence of phases that a typical customer goes through when deciding to buy something.

  • sales funnel

    A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.

  • sales-qualified lead (SQL)

    A sales-qualified lead (SQL) is a prospective customer that has been handed off to sales teams for further nurturing after showing enough interest in a company's products.

  • Salesforce App Cloud

    The Salesforce App Cloud offers developers a series of frameworks and tools to create applications within the Salesforce platform or to create third-party apps on top of it.

  • Salesforce AppExchange

    Salesforce AppExchange is's cloud computing marketplace, through which end users can access, download and install custom software applications.

  • Salesforce Commerce Cloud

    Salesforce Commerce Cloud, formerly called Demandware, is a cloud-based service for unifying the way businesses engage with customers over any channel or device.

  • Salesforce Community Cloud (Community Cloud)

    Community Cloud is a social platform from that is designed to connect and facilitate communication among an organization's employees, partners and customers.

  • Salesforce Customer Success Platform

    The Salesforce Customer Success Platform is the official name of the Salesforce portfolio of products.

  • Salesforce is the sales and lead generation component of's Sales Cloud customer relationship management (CRM) platform.