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April 2017, Vol. 5, No. 2

Are businesses ready for AI applications?

Artificial intelligence seems to be everywhere. Google knows what you're thinking when you start typing in its search bar. Amazon knows what you want to buy next with its recommendation engine. And there's an abundance of creatively named virtual assistants to tell us what we want to know -- from Alexa to Siri to Cortana. All of these insights into what we think, want and want to know have one thing in common: They're all highly sought after by companies in the business of marketing, selling and providing customer service to us. AI applications have caught on in some consumer-facing industries and specific procedural services like programmatic media buying and financial services. And we've all been victims of some of the earliest forms of AI with the "press zero for operator" contact center voice assistant. The majority of sales, marketing and customer service companies, however, are just dipping their toes into the ocean of AI applications, tools and services. "Businesses need to understand how people make decisions. They know ...

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