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April 2017, Vol. 5, No. 2

Businesses need to adapt to reap the benefits of AI products

The benefits of AI products for business processes are apparent. The problem is getting to the stage where an organization is able to reap those benefits. That process can be more difficult, time-consuming and expensive than more traditional productivity app implementations. The obvious hurdle is the big data conundrum. For AI to provide the insights companies are hoping and paying for, it typically needs to have massive amounts of data to feed the system. However, the greater underlying problem when implementing AI products is the cultural shift needed to gain the most insights. Organizations are set up to receive and reward specific people for providing insights, and some annual budgets are laid out in a way that AI-based insights could alter dramatically. "Marketing departments are set up in ways that don't use AI today," said Joe Stanhope, principal analyst at Forrester Research. "We have budgets and people and suppliers and technology, and AI doesn't lay waste to that, but it is disruptive. It may even change how companies ...

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