Customer Data Management and Integration
- June 09, 2017
While Salesforce's ABM offering has integration and first-party data advantages, it can still benefit from third-party data augmentation providers.
- June 07, 2017
When looking to upgrade its decades of legacy systems, Farmers Insurance turned to Salesforce and its bundle of products, leading to increased customer satisfaction.
- March 08, 2017
By combining Watson's troves of unstructured data with Salesforce's CRM data, users can mine for even greater insights.
- January 18, 2017
Salesforce hopes to add visual and creative elements to its document tool, while Commerce Cloud's integration with Facebook Ads hopes to make buying easy.
- December 21, 2016
Dufl and Kone are both on the move with their operations and are trying to create a solid customer experience by combining data from various back-office systems.
- December 16, 2016
By switching to Amazon Web Services, existing Salesforce customers could gain insight from AWS apps that will easily integrate with Salesforce.
- October 19, 2016
Salesforce IoT Cloud will get a boost from Einstein features, including machine learning, to make predictions, which could help companies prevent product failures.
- August 30, 2016
Smarter predictions for sales and marketing reps, better compilation of company data and what it means are among the ideas industry analysts speculate for Einstein.
- August 19, 2016
Companies now need to share information between sales, marketing and service to ensure that customers get seamless service and companies gain maximum insight.
- August 17, 2016
With the purchase and integration of BeyondCore, Salesforce hopes to help sales reps learn from their data and gain predictive insights.
- June 23, 2016
Sales Cloud feature Lightning Voice can improve sales engagement, while decreasing data entry.
- June 07, 2016
From Maryville University to Xtreme Lashes, organizations are trying to get beyond data islands to better serve customers.
- May 13, 2016
Salesforce continues its trend of increasing data intelligence functionality with its third acquisition this year.
- April 12, 2016
Fenway Park Events sells outings at Fenway -- but without a CRM system, sales and service were working at cross-purposes.
- February 03, 2016
When Salesforce entered the healthcare market in 2015, it not only piqued interest but also shocked observers. Is it as well positioned as it says to be the steward of patient data?