Email Marketing and Campaign Management
- June 09, 2017
While Salesforce's ABM offering has integration and first-party data advantages, it can still benefit from third-party data augmentation providers.
- November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
- October 14, 2016
Sales and marketing teams that work in silos when they should be sharing data risk losing deals. Here's how two companies use Salesforce Analytics Cloud to fix the sales funnel.
- August 18, 2016
Salesforce hopes to reduce the need for sales reps to toggle between apps while on the go by combining email and calendar events in one app.
- July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
- November 18, 2015
Upgrades to the Marketing Cloud enable marketers to score customer behavior and adjust marketing campaigns to re-engage, or boost interest among, customers.
- June 17, 2015
Salesforce has released a new version of the Marketing Cloud, with a spruced-up Journey Builder, enabling marketers to tailor interactions with customers based on real-time behavior.
- June 13, 2013
Salesforce's acquisition of digital marketing software firm ExactTarget is virtually a done deal. Find out what customers can expect for the future.
- October 19, 2012
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
- September 21, 2012
Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud.
- September 20, 2012
Salesforce.com officials at Dreamforce 2012 unveiled several new cloud products aimed at bringing social media-style collaboration to the workplace.
- September 13, 2012
Dreamforce 2012 is expected to draw 70,000 people and will highlight Salesforce.com's cloud-based sales, services and marketing products.