Enterprise Data Quality
- March 08, 2017
By combining Watson's troves of unstructured data with Salesforce's CRM data, users can mine for even greater insights.
- January 18, 2016
Garbage in, garbage out is the oft-used mantra, and it should be the watchword for CRM systems. CRM data quality can make the difference between system adoption or abandonment.
- December 01, 2015
Released with much fanfare in 2014, the Salesforce Analytics Cloud has encountered some company successes, but also more tepid response than expected. What's holding it back?
- October 01, 2015
The future of Salesforce Analytics Cloud, known as Wave, is in connecting to other apps in the company's portfolio.
- September 30, 2015
As Salesforce pushes its IoT Cloud, companies must be ready and willing to properly handle the massive influx of device data coming their way.
- September 21, 2015
Getting analytics applications like Salesforce Wave ready to yield insight to adjust business behavior can be challenging. You need to get some foundational issues in place.
- October 16, 2014
Dirty data is undercutting sales -- miring business units in the act of chasing down better information rather than cultivating customers.
- October 06, 2014
A recent study says Salesforce.com customers see CRM systems as boosting customer experience, but data quality and predictive analytics still loom large.
- September 20, 2011
Salesforce.com has big plans for social customer profiles, but it might take a whiole for this concept of CRM data integration to fully translate into reality.