Salesforce Marketing Cloud
- July 21, 2017
By upgrading its Sales Cloud PRM capabilities, users can now easily deploy partner channel processes, including discounting and website branding.
- March 06, 2017
Salesforce introduces image recognition software and upgrades its cloud products with new Einstein-related features.
- November 14, 2016
Salesforce Einstein and Commerce Cloud are at the forefront of this year's Salesforce strategy, but the company works to gain momentum around IoT Cloud.
- November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
- October 20, 2016
Salesforce plans improvements to mobile and desktop UI, and to predictive capabilities, in fully integrated quote-to-cash process -- formerly SteelBrick.
- October 14, 2016
Sales and marketing teams that work in silos when they should be sharing data risk losing deals. Here's how two companies use Salesforce Analytics Cloud to fix the sales funnel.
- September 16, 2016
Conference coverage for Dreamforce 2016 in San Francisco covering updates on new innovations and developments in Salesforce products and beyond.
- August 19, 2016
Bringing intelligence to marketing systems is the theme for the next year, says Vala Afshar of Salesforce.
- August 19, 2016
Companies now need to share information between sales, marketing and service to ensure that customers get seamless service and companies gain maximum insight.
- July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
- May 13, 2016
Salesforce continues its trend of increasing data intelligence functionality with its third acquisition this year.
- February 15, 2016
Traditional mass marketing methods don't cut it anymore. Salesforce discusses its plans to bring one-to-one marketing to customers.
- November 18, 2015
Upgrades to the Marketing Cloud enable marketers to score customer behavior and adjust marketing campaigns to re-engage, or boost interest among, customers.
- September 21, 2015
Salesforce continued to tout products such as Wave and Lightning at Dreamforce 2015 while also introducing users to new ones like its IoT and Health Clouds.
- June 17, 2015
Salesforce has released a new version of the Marketing Cloud, with a spruced-up Journey Builder, enabling marketers to tailor interactions with customers based on real-time behavior.