Business Intelligence and Customer Data Management

Increasingly, companies know they need data to make informed business decisions. But getting actionable data in real time can be problematic. Getting access to data that they can make sense of quickly enough and that they can act on in a timely manner is easier said than done. This kind of data insight requires that data is accurate and up to date, well-integrated from various departments, and digestible even for the business side. This requires business intelligence software as well as strategies to make customer data actionable. Tools like the Salesforce Analytics Cloud, as well as the IoT Cloud, are designed to help executives digest data points and take action, directly from the user interface they are working in, in real time. This topic area covers tools in the Salesforce platform such as Salesforce Wave and the IoT cloud and how they enable data visualization and practical customer data analytics. This topic also covers various third-party business intelligence tools and how they integrate with Salesforce – or don’t and how they enable this pursuit of real-time, actionable data.

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    Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns. Continue Reading

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    A sales forecast is a projection of achievable revenue. The terms sales forecast and sales budgets are sometimes used as synonyms, but budgets are projected before the fiscal year begins and forecasts take place once the fiscal year is underway. Continue Reading

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    Many sales reps still take a traditional approach to sales, and they reject sales data. But here's how sales analytics can make organizations more efficient and improve sales. Continue Reading

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