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Business Intelligence and Customer Data Management News
August 15, 2017
Artificial intelligence products are the future and many tech vendors are AI washing to trick potential customers into thinking they're buying leading-edge software.
July 21, 2017
By upgrading its Sales Cloud PRM capabilities, users can now easily deploy partner channel processes, including discounting and website branding.
July 14, 2017
Content management systems from OpenText and others offer artificial intelligence, but it isn't plug and play; AI requires human intelligence to tune and maintain algorithms.
June 27, 2017
While IoT implementations to advance Salesforce CRM are still a work in progress, mining sensor data to drive business goals is more realistic than ever before.
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A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media. Continue Reading
New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences. Continue Reading
Salesforce DX is a Salesforce product in the App cloud that allows users to develop and manage Salesforce apps throughout the entire platform in a more direct and efficient way. Continue Reading
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OpenText unveiled Magellan, its AI platform, at its annual user conference, hoping to compete with IBM's Watson. Can it? The Pipeline podcast looks into it. Continue Reading
In the second taping of The Pipeline podcast, we discuss the customer stories mentioned at the Boston event, the tight security and Salesforce's push of Trailhead. Continue Reading
SQL Server 2017 has made five key improvements that can help integrate AI capabilities and analytics into the enterprise more seamlessly. Continue Reading
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Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies. Continue Reading
As companies enjoy the benefits that automation and AI algorithms bring to next-generation CRM, leaders must closely examine the legal and customer retention ramifications. Continue Reading
Artificial intelligence is a grossly misunderstood technology, thanks to the sinister characters portrayed in science-fiction books and films as menacing robots and self-possessed toaster ovens. More recently, AI in its various forms -- machine ... Continue Reading
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The internet of things may reduce costs and create new experiences for consumers, but it still needs to mature to produce consistent value for companies. Continue Reading
Like other products, Salesforce Wave promises to make it easy to stitch together data silos. Is data integration as easy as it sounds? An expert offers some insight. Continue Reading
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading