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Business Intelligence and Customer Data Management News
March 16, 2018
Emphasizing the 'S' in 'SMB,' Salesforce goes after companies with 20 employees or less with Salesforce Essentials -- with hooks into Trailhead's free training.
March 15, 2018
EHR trends were among the news at HIMSS 2018. Cerner and Salesforce are teaming to bring patient data into healthcare CRM. Meanwhile, Epic and Nuance promoted an AI assistant.
February 05, 2018
Quip receives back-end capabilities with open source database after Salesforce purchase of Attic Labs.
January 18, 2018
Oracle and Salesforce executives deny reports of Salesforce moving on from Oracle infrastructure.
Business Intelligence and Customer Data Management Get Started
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Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends. Continue Reading
Gathering data points in apps and then processing the data via AI creates opportunities for companies in the energy vertical to automate the service side of the customer experience. Continue Reading
A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media. Continue Reading
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In his book, Schneider Electric's EcoXpert program global vice president decodes how IoT digital transformation strategies differentiate winners and losers. Continue Reading
What do you get when you pay for Einstein features in the Salesforce Sales, Service and Marketing clouds? We put it all in one chart. Continue Reading
Not all of travel club Secret Escapes' members want to see all 140 last-minute sales it runs every week. AI marketing personalization tool Jetlore helps prevent over-messaging. Continue Reading
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Sales tech initiatives culminating with flipping the AI switch require operational and IT prep involving data aggregation, training salespeople and, possibly, shadow IT experiments. Continue Reading
The bigger -- and more complicated -- your marketing tech stack, the more complex your Salesforce GDPR compliance will be, vendors and experts say. Continue Reading
Making your Salesforce GDPR compliance strategy for e-commerce starts with monitoring the customer data you collect, starting with cookies -- and we don't mean the Keebler kind. Continue Reading
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Last year's Blue Coat-Symantec merger posed a dilemma: getting salespeople up to speed on the reshaped product line. MindTickle with Salesforce paid dividends in sales learning. Continue Reading
The internet of things may reduce costs and create new experiences for consumers, but it still needs to mature to produce consistent value for companies. Continue Reading
Like other products, Salesforce Wave promises to make it easy to stitch together data silos. Is data integration as easy as it sounds? An expert offers some insight. Continue Reading