CEM Strategy News
January 03, 2017
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.
December 21, 2016
Dufl and Kone are both on the move with their operations and are trying to create a solid customer experience by combining data from various back-office systems.
December 02, 2016
Experts held forth on the promise and pitfalls of technologies that are changing today's environment at the Gilbane conference.
October 19, 2016
Salesforce IoT Cloud will get a boost from Einstein features, including machine learning, to make predictions, which could help companies prevent product failures.
CEM Strategy Get Started
Bring yourself up to speed with our introductory content
A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action. Continue Reading
Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns. Continue Reading
Amazon Go is an e-commerce mobile application that enables consumers to purchase items in physical stores without waiting in lines or checking out with registers. Continue Reading
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Evaluate CEM Strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
In 2017, Salesforce plans to wield its collaborative culture and tools to integrate its 2016 acquisitions. How will its platform strategy fare? Continue Reading
Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive. Continue Reading
As the market continues to undergo a series of major mergers and acquisitions, some observers say to expect more technology M&A in 2017. Continue Reading
Manage CEM Strategy
Learn to apply best practices and optimize your operations.
If your contact center software needs updating, this tip will help you focus on some of the must-have technology to buy in 2017. Continue Reading
Contact center infrastructure purchases can be costly, but they also bring serious ROI through a boost in efficiency and customer experience. Continue Reading
Contact centers are searching for ways to bring efficiency to their processes without sacrificing customer-service quality. Chatbots offer one avenue. Continue Reading
Problem Solve CEM Strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
In Salesforce's tenure in the CRM market, the company has made its mark on cloud and mobility but also on redefining relationships with customers. Continue Reading