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CEM Strategy News
January 03, 2017
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.
December 21, 2016
Dufl and Kone are both on the move with their operations and are trying to create a solid customer experience by combining data from various back-office systems.
December 02, 2016
Experts held forth on the promise and pitfalls of technologies that are changing today's environment at the Gilbane conference.
October 19, 2016
Salesforce IoT Cloud will get a boost from Einstein features, including machine learning, to make predictions, which could help companies prevent product failures.
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Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading
A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media. Continue Reading
New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences. Continue Reading
Evaluate CEM Strategy Vendors & Products
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A personalization engine can help provide a better customer experience. Expert Geoff Bock helps break down the differences between Acquia Lift, Evergage and Google Optimize. Continue Reading
Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where enhanced e-commerce functionality can strengthen service. Continue Reading
IBM's helping hand to Salesforce by sharing its Watson AI platform in the cloud can give CRM customers the best of both worlds in functionality and mining deep behavioral insights. Continue Reading
Manage CEM Strategy
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Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies. Continue Reading
If your contact center software needs updating, this tip will help you focus on some of the must-have technology to buy in 2017. Continue Reading
Contact center infrastructure purchases can be costly, but they also bring serious ROI through a boost in efficiency and customer experience. Continue Reading
Problem Solve CEM Strategy Issues
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In Salesforce's tenure in the CRM market, the company has made its mark on cloud and mobility but also on redefining relationships with customers. Continue Reading