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Customer Analytics and Business Intelligence Software News
April 21, 2017
After tiring from limited and ineffective Excel reports, app company Shazam turned to Salesforce Wave Analytics to quickly extract insights and create actionable reports from data.
April 05, 2017
While gaining traction in the healthcare space, IBM's Watson is expected to start latching onto business operations in 2017 and beyond.
February 01, 2017
The Salesforce flavor of artificial intelligence, Einstein, is trying to bring practical productivity to everyday tasks, but can it prevail over long-standing competition?
January 06, 2017
After buying 10 companies in 2016, analysts are watching for Salesforce's next step -- whether it be more acquisitions or more integration.
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Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns. Continue Reading
A sales forecast is a projection of achievable revenue. The terms sales forecast and sales budgets are sometimes used as synonyms, but budgets are projected before the fiscal year begins and forecasts take place once the fiscal year is underway. Continue Reading
Many sales reps still take a traditional approach to sales, and they reject sales data. But here's how sales analytics can make organizations more efficient and improve sales. Continue Reading
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Enough data and organizational hurdles are among the reasons businesses fall short when using artificial intelligence tools in their processes. Continue Reading
As the amount of data grows exponentially and computing power strengthens, now is the time for business applications to get a boost from artificial intelligence. Continue Reading
AI chatbots may take over a variety of traditionally human-based tasks. What does that mean for human work? Continue Reading
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Artificial intelligence used to be the province of academia. But today, flavors of it, like Microsoft AI, are having a real-world impact on work. Continue Reading
Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive. Continue Reading
Einstein, Salesforce's artificial intelligence, is embedded into all of the cloud company's apps with the goal of making sales, marketing and service users smarter. Continue Reading
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Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading