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Customer Journey Mapping News
December 04, 2017
Daniel Krauss, founder and CIO of FlixBus, discusses how his vision for cloud brand management helped unify many of Europe's numerous regional bus companies.
November 09, 2017
By implementing Salesforce CRM and Pardot and aligning sales and marketing, Mizuho OSI shortened the time it takes for prospects to become customers, leading to quicker sales.
October 27, 2017
The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.
April 04, 2017
Salesforce Einstein AI brings enhancements to Sales Cloud. While lead scoring, dialing and activity capture get automation features, Watson integration looms in the distance.
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Amazon Go is an e-commerce mobile application that enables consumers to purchase items in physical stores without waiting in lines or checking out with registers. Continue Reading
Driven by demand for ease of use and shorter buying cycles, the technology buying team is a committee created for whose members are responsible for making software and hardware buying decisions. Continue Reading
Companies are seeking to combine physical and digital (phygital) communication channels and provide customers with a seamless experience. Continue Reading
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The Salesforce CRM platform has been growing quickly with one acquisition after another. Expert Brent Leary discusses the possible motivation behind the quick expansion. Continue Reading
Has your company's needs outpaced the abilities of your marketing platform? It may be time to make the jump to the Salesforce Marketing Cloud. Here's what to consider. Continue Reading
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Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies. Continue Reading
After experiencing a data outage in May, Salesforce turned to Amazon Web Services. It was a huge move, but probably a necessary one, expert Brent Leary explains. Continue Reading
Buying Demandware has helped Salesforce round out its portfolio in order to offer end-to-end technology for the customer journey, expert Brent Leary explains. Continue Reading