Digital Marketing Strategy

Modern marketing strategies must include a mix of traditional and digital marketing techniques that cater to the platforms that customers use most. A successful digital marketing strategy links campaigns across multiple communication channels for consistent messaging to consumers. Companies may include traditional marketing tactics such as direct mail and email or other digital marketing tactics such as social media, company website, SMS or video. Strategic marketing practices aim to personalize communications on various channels to bring customers closer to a sale. This section examines Salesforce Marketing Cloud's options for digital marketing across email, mobile, social, advertising and the Web.

Digital Marketing Strategy News

View All News

Digital Marketing Strategy Get Started

Bring yourself up to speed with our introductory content

View All Get Started

Evaluate Digital Marketing Strategy Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

View All Evaluate

Manage Digital Marketing Strategy

Learn to apply best practices and optimize your operations.

View All Manage

-ADS BY GOOGLE

SearchCRM

SearchManufacturingERP

SearchSAP

SearchFinancialApplications

SearchDataManagement

SearchBusinessAnalytics

Close