Enterprise Data Quality

Data quality management involves cleaning duplicate, out-of-date or inaccurate information to ensure updated customer profiles. By using data quality tools, companies work toward a 360-degree view of the customer to provide key business units with the information they need to improve the customer experience. In some cases, this data needs to be run through additional filtering tools to cleanse and organize data and create a definitive a definitive data record. As companies come to deal in the currency of business information, they have to recognize that these activities have to ongoing as well to ensure the quality of customer data. This section examines practices related to ensuring good data quality such as data profiling, data control, data integration and data monitoring as it relates to various Salesforce products and platforms.

Enterprise Data Quality News

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Evaluate Enterprise Data Quality Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

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Manage Enterprise Data Quality

Learn to apply best practices and optimize your operations.

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