Lead Management Software

Lead management software enables companies to filter out unqualified leads and identify which content and communication channels brought in the leads that are most likely to buy. Lead generation software aims to track prospect activity and give salespeople a central repository for lead information. Lead scoring practices require collaboration between marketing and sales departments to determine the health of the sales pipeline and ensure that only high-quality leads are passed off to sales. Lead scoring is part of the lead management process, whereby leads are assigned numerical values based on their possibility to generate a sale. This topic covers the role of lead management software in the Salesforce platform and how third-party tools can assist the sales acceleration process.

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