Marketing Automation Software News
December 02, 2016
Experts held forth on the promise and pitfalls of technologies that are changing today's environment at the Gilbane conference.
November 14, 2016
Salesforce Einstein and Commerce Cloud are at the forefront of this year's Salesforce strategy, but the company works to gain momentum around IoT Cloud.
November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
October 20, 2016
Salesforce plans improvements to mobile and desktop UI, and to predictive capabilities, in fully integrated quote-to-cash process -- formerly SteelBrick.
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A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action. Continue Reading
It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes. Continue Reading
Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect. Continue Reading
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Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive. Continue Reading
As the market continues to undergo a series of major mergers and acquisitions, some observers say to expect more technology M&A in 2017. Continue Reading
With the recent emergence of e-commerce technologies like Amazon Go and Commerce Cloud, customer experience has greater potential, but it also poses security issues. Continue Reading
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For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach. Continue Reading
Farmers Insurance transforms its digital platform with Salesforce Service Cloud. With enhanced self-service capabilities, Farmer's tries to target a new level of customer experience. Continue Reading
Small business owners can get the same level of marketing automation and AI technology that big companies with deep pockets have access to, thanks to Einstein and Salesforce clouds. Continue Reading
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Social media and analytics have changed customer expectations for deeper relationships with vendors. Salesforce lead generation is up to the task. Continue Reading