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Marketing Automation Software News
August 04, 2017
Salesforce hopes new Lightning upgrades convince customers who haven't migrated to the new UI to do so, but analysts remain skeptical.
July 21, 2017
By upgrading its Sales Cloud PRM capabilities, users can now easily deploy partner channel processes, including discounting and website branding.
June 09, 2017
While Salesforce's ABM offering has integration and first-party data advantages, it can still benefit from third-party data augmentation providers.
March 06, 2017
Salesforce introduces image recognition software and upgrades its cloud products with new Einstein-related features.
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A large Wisconsin health system has been using Salesforce Marketing Cloud for targeted email campaigns to keep patients engaged and to attract new patients. Continue Reading
Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. Continue Reading
It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes. Continue Reading
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Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive. Continue Reading
As the market continues to undergo a series of major mergers and acquisitions, some observers say to expect more technology M&A in 2017. Continue Reading
With the recent emergence of e-commerce technologies like Amazon Go and Commerce Cloud, customer experience has greater potential, but it also poses security issues. Continue Reading
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The Salesforce development certification measures click skills or code skills. Here is a guide to knowing the click skills necessary to pass the Force.com Developer Certification. Continue Reading
Jenn Sanders illustrates how the Salesforce administrator course can boost a career. The consultant saw an increase in pay, client respect and a teaching opportunity. Continue Reading
For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach. Continue Reading
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Social media and analytics have changed customer expectations for deeper relationships with vendors. Salesforce lead generation is up to the task. Continue Reading