Predictive Customer Intelligence

As companies compete for consumers' attention, they are looking for ways to gain an advantage and hone their marketing and sales strategies. They also want ways to use past events to predict future ones. Predictive analytics strives to find commonalities that occur in customer behavior and then suggest actions so that businesses can capitalize and increase sales. Predictive business analytics can influence marketing as businesses can see which messages or content generate the most engagement among customers to know which types to promote to various customer segments. This section explores how the Salesforce Marketing Cloud uses data science to augment digital marketing practices and what Salesforce users need to consider before they aim to take action on predictive data.

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Predictive Customer Intelligence Get Started

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  • Amazon Go

    Amazon Go is an e-commerce mobile application that enables consumers to purchase items in physical stores without waiting in lines or checking out with registers. Continue Reading

  • SAP Beyond CRM

    SAP Beyond CRM connects a customer's interactions and data, regardless of where transactions take place. Continue Reading

  • Salesforce Commerce Cloud

    Salesforce Commerce Cloud, formerly called Demandware, is a cloud-based service for unifying the way businesses engage with customers over any channel or device. Continue Reading

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Evaluate Predictive Customer Intelligence Vendors & Products

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Manage Predictive Customer Intelligence

Learn to apply best practices and optimize your operations.

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