Salesforce Marketing Automation Software

Marketing automation tools send interested leads relevant content to bring customers and prospects closer to making a purchase, helping marketers be more efficient by helping them focus on getting the right prospects interested in their products. Products such as Pardot facilitate sales and marketing collaboration to manage online customer interactions. Salesforce marketing automation software helps lead generation practices by creating customizable forms and pages to send prospects personalized, targeted marketing communications. Marketing automation tools also help customize messaging to prospects and customers based on their preferences, behavior and demographic information such as location. In this topic, we explore marketing automation tools native to the Salesforce platform, such as Pardot, and third-party options.

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