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Social CRM News
October 27, 2017
The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.
June 27, 2017
While IoT implementations to advance Salesforce CRM are still a work in progress, mining sensor data to drive business goals is more realistic than ever before.
September 13, 2016
Salesforce plans to integrate HeyWire's technology into Service Cloud, opening up another way for companies and customers to communicate.
August 18, 2016
Salesforce hopes to reduce the need for sales reps to toggle between apps while on the go by combining email and calendar events in one app.
Social CRM Get Started
Bring yourself up to speed with our introductory content
The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading
You might just now be reading about sentiment analysis tools for social media, yet software implementation promises deeper customer insights that drive sales and marketing. Continue Reading
Evaluate Social CRM Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
IBM's helping hand to Salesforce by sharing its Watson AI platform in the cloud can give CRM customers the best of both worlds in functionality and mining deep behavioral insights. Continue Reading
Users like Slack because it poses fewer hurdles for workers striving to communicate and share documents, compared with other collaboration tools. Continue Reading
The Microsoft Dynamics CRM 2016 spring wave is about to hit, offering social engagement features, integration with recently acquired technologies and more. Continue Reading
Manage Social CRM
Learn to apply best practices and optimize your operations.
There are several factors that go into deciding where to spend your CRM budget. Here's a breakdown of the big four CRM platforms to help you better understand your choices. Continue Reading
It's hard to prescribe exactly how to integrate social channels with CRM. Your business model -- and finding where your customers hang out -- will show the way. Continue Reading
Farmers Insurance transforms its digital platform with Salesforce Service Cloud. With enhanced self-service capabilities, Farmer's tries to target a new level of customer experience. Continue Reading
Problem Solve Social CRM Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
In Salesforce's tenure in the CRM market, the company has made its mark on cloud and mobility but also on redefining relationships with customers. Continue Reading
Social media and analytics have changed customer expectations for deeper relationships with vendors. Salesforce lead generation is up to the task. Continue Reading
Learn why more enterprises are developing mobile apps for SaaS and why some turn to PaaS. Continue Reading