Social Media Marketing Strategy

To reach customers in the digital age, especially on mobile phones, social media marketing has to be a part of any company's marketing mix. Through Salesforce's Marketing Cloud and tools such as Social Studio, organizations can promote products on social media networks, gain name recognition and actively listen to and participate in customer conversations to gauge brand sentiment. A successful social media marketing strategy starts with knowing which platforms a company's customers use the most and then populating those accounts with relevant social media marketing content. This section explores social marketing tools native to the Salesforce platform.

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Social Media Marketing Strategy Get Started

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