SAN FRANCISCO -- When Salesforce released Salesforce Wave in 2014, the idea was to make it easier for non-data analysts to analyze data and make decisions based on that data. Wave enlists data visualization tools and the ability to dig into any aspect of that data with ease so that business users can easily understand the implications of the numbers and take action.
At Dreamforce 2015, Salesforce announced improvements to Wave, or the Salesforce Analytics Cloud, that embed Wave even more closely into applications and enlist the improvements made to Salesforce Lighting, the app-development platform, to improve Wave's reporting.
New reports and dashboards for the Sales Cloud, combined with Salesforce Wave visualization, will replace much more basic reporting capabilities previously within that app.
At Dreamforce 2015, Jamie Domenici, Salesforce's vice president of marketing for the Analytics Cloud, discussed the evolution of Wave and its impact for business users. Domenici outlined Salesforce's application strategy that aims to connect products, such as its Sales and Service Clouds, to Wave so users can view their key performance indicators and dashboards in one place and take immediate action within the app.
"[We want users to have the] ability to take all of their data wherever it is stored, get insight from it and take it a step further and take action on it from where they work," Domenici said.
Domenici also discussed the Salesforce Wave capabilities for sales managers and future plans to integrate Wave into the Marketing Cloud and more.
For more, check out the video above; and for more on Dreamforce 2015, check out SearchCRM.