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Salesforce touts major acquisitions in product roadmaps

More than 150,000 attendees are expected at Dreamforce in San Francisco, where Salesforce will show how recent acquisitions fit into its product platform.

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Window blind manufacturer's clear view on dealer relations

Implementing Salesforce Sales Cloud, Service Cloud and Community Cloud has enabled a national window treatment company to streamline its operations.

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Einstein artificial intelligence leaves headroom for AI tools

Einstein AI shines, but sometimes Salesforce customers customize their cloud with additional AI tools in hopes of launching sales revenue into hyperspace.

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Sales enablement AI gives salespeople training feedback

Sales enablement AI goes beyond Einstein lead scoring as Brainshark applies sentiment and other analyses to practice videos that salespeople create before meeting customers.

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    Dreamforce 2018 conference highlights and key takeaways

    Salesforce will reveal new features, tools and platform updates at Dreamforce 2018 in San Francisco Sept. 25-28. Use this guide to stay up to date.

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    marketing automation

    Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads.

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    partner relationship management (PRM)

    Partner relationship management (PRM) is a combination of the software, processes and strategies companies use to streamline business processes with partners who sell their products.

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