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How third-party AI tools can replace core AI offerings

One company found that when using a variety of different vendors, a third-party AI product was more beneficial than a core vendor's AI offering.

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GDPR creates new workflows for customer service

Getting your Salesforce-powered customer service and support staff ready for GDPR involves more than just the free Trailhead training module. But it's a start.

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Ten GDPR tips for Salesforce teams

The General Data Protection Regulation implementation date is closing in. Salesforce experts have some advice for companies tasked with complying with the EU guideline.

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Conversational Queries speeds up Einstein data usage

A new AI conversational feature from Salesforce lets users enter sales, service and marketing questions about timely customer data and build charts on their own in less time.

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    marketing automation

    Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads.

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    Partner relationship management (PRM) is a combination of the software, processes and strategies companies use to streamline business processes with partners who sell their products.

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    Compare top CRM systems: SAP, Microsoft, Salesforce, Oracle

    The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business.

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