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Salesforce professionals increasingly in demand

A new survey of Salesforce professionals, published by Mason Frank International, analyzes Salesforce salary data, employment trends and diversity.


Companies scramble to find skilled Salesforce workers

Survey points to four reasons the demand and salaries for Salesforce admins, developers and other professionals is high, but talent pool can't meet it.


Salesforce aims to make Swiss army knife of NLP

Salesforce's decaNLP model made a big splash at Dreamforce. But can it deliver on its promises? Here's what to expect from the natural language processing initiative.


BFGoodrich rolls out to consumers via Salesforce cloud

Classic tire maker BFGoodrich deploys Salesforce Marketing Cloud for B2C campaigns that communicate directly to consumers and get valuable feedback in return.

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    Is Salesforce productivity improved with NLP?

    Salesforce NLP learns in a manner similar to that of the human brain, performing a variety of functions, such as semantic parsing, summarization and more.

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    Dreamforce 2018 conference highlights and key takeaways

    Salesforce will reveal new features, tools and platform updates at Dreamforce 2018 in San Francisco Sept. 25-28. Use this guide to stay up to date.

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    lead scoring

    In the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or ...

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