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Salesforce Sales Cloud eliminates messy paper trails

Salesforce Sales Cloud has made Thompson Pump's once manual, paper-backed tracking, analyzing and crediting processes fast and tidy, reducing order-processing time by about 20%.


Salesforce's data protection officer on GDPR readiness

Salesforce's data protection officer discusses GDPR compliance challenges and strategies for customers and partners, along with the company's own GDPR readiness.


How third-party AI tools can replace core AI offerings

One company found that when using a variety of different vendors, a third-party AI product was more beneficial than a core vendor's AI offering.


GDPR creates new workflows for customer service

Getting your Salesforce-powered customer service and support staff ready for GDPR involves more than just the free Trailhead training module. But it's a start.

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    marketing automation

    Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads.

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    partner relationship management (PRM)

    Partner relationship management (PRM) is a combination of the software, processes and strategies companies use to streamline business processes with partners who sell their products.

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    Compare top CRM systems: SAP, Microsoft, Salesforce, Oracle

    The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business.

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  • Customer Data Management and Integration

    Salesforce B2B Commerce Cloud generally available

    At Salesforce Connections, Salesforce builds off its Google partnership announced at Dreamforce by releasing new integrations between Marketing Cloud and Google Analytics 360.

  • Sales Management Software

    CloudCraze president talks acquisition, B2B commerce

    CloudCraze president calls the acquisition by Salesforce 'a huge win' for its customers and for Commerce Cloud customers, with the capability of selling B2C and B2B on one platform.

  • Multichannel Customer Service

    Return orders improved with Field Service upgrade

    While the new Field Service Lightning features will help Salesforce users connect customers to their service needs, it lacks any of that Einstein touch of other Salesforce products.