In 2016, Salesforce was focused on acquisitions and expanding its tools and capabilities. The company racked up a string of purchases, among them SteelBrick, Quip, Implisit, MetaMind, PredictionIO and Demandware.
From these acquisitions grew greater and more integrated capabilities: Commerce Cloud emerged from the vendor's purchase of Demandware. Salesforce Einstein, the company's answer to AI, was also announced.
Salesforce has since expanded its focus on Einstein AI. The platform's reach has spread across each of the Salesforce clouds, leading to new and improved offerings, like image recognition software with Einstein Vision.
This year also saw the merger of Salesforce Einstein and IBM's Watson, bringing together two of the largest AI capabilities in the tech world. Watson's natural language processing capabilities enabled Salesforce to insert itself into new business markets with Watson's AI insights. Salesforce also entered the account-based marketing arena with Einstein by creating tighter integrations through AI insight.
Outside of AI, Salesforce has worked to grow AppExchange, helping to nurture smaller developers in order to help expand its offerings. It also released Salesforce Lightning, which enables administrators to create applications for their users faster in the Service Cloud.
As Salesforce Einstein and Lightning within Service Cloud continue to take shape post-Dreamforce conference, industry observers will be watching closely. For more on Salesforce's acquisitions and new releases, check out all the news, features and video from our Dreamforce 2017 conference coverage below.
1News out of Dreamforce 2017-
Coverage of Dreamforce 2017
As Salesforce gears up for its latest conference, you can stay up to date and find the latest news and trends coming out of Dreamforce 2017 below.
The recent Salesforce-Google integration offers an alternative to AWS, providing users with new cloud options. Continue Reading
Medical Equipment manufacturer, Mizuho OSI, eliminated silos and created faster workflows by aligning sales and marketing through Salesforce. Continue Reading
The latest offering out of Salesforce, Lead Analytics for Facebook, helps customers measure the success of Facebook advertising. Continue Reading
2Reflecting on last year-
Coverage of Dreamforce 2016
In 2016, Salesforce was focused on acquisitions and on developing AI and predictive lead scoring for Sales. Take a look at coverage from Dreamforce 2016 to see how the company's focus has shifted in the past year.
3Watch it here-
Videos out of Dreamforce 2017
Check out what real customers have to say as they react to the news and products coming out of Dreamforce 2017.
Rob Garf, vice president for Salesforce Commerce Cloud, discusses how AI for retail will be the next technological force for driving sales.
Jeff Pearson, senior vice president of e-commerce and marketing at Lids Sports Group, talks about how his team takes on the online competition, and how Lids uses multiple Salesforce clouds to build sales and manage customer journeys.
VMware's vice president of product marketing for cloud solutions Nick King, explains how consumer-esque customer journey mapping figures into the company's new approach.
Year Up CIO Jim Thie discusses how Salesforce Analytics helps measure progress against goals, making Salesforce for nonprofits an effective tool
Executive vice president and general manager of Salesforce IoT, Woodsen Martin, discusses how this year's Dreamforce debut of myIoT could spur new IoT Salesforce projects at various companies.
Ketan Karkhanis, senior vice president and general manager of Analytics Cloud at Salesforce, discusses how SF AI is turning analytics platforms into guidance systems.
Salesforce Ventures uses a very specific set of criteria to fuel its investment strategy. Here's a glimpse at what it takes to help the Salesforce platform grow.
Many small and medium-sized businesses struggle with adopting new CRM strategies. Here is how Salesforce can help.
Companies know it makes the most sense to modernize infrastructure and applications, but they are still tentative to move to the cloud.
OnStar uses a number of Salesforce clouds to help support its connected vehicle experience for its customers.
Salesforce Einstein is infiltrating the platform's business processes, from marketing to service, through artificial intelligence
Salesforce Dreamforce 2017 on Twitter
Reporters, users and Salesforce professionals tweet their thoughts from Dreamforce 2017. Tweets about #DF17 OR #dreamforce OR #dreamforce17 OR #dreamforce2017