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Dreamforce 2017 conference coverage

The Dreamforce 2017 conference took place in San Francisco on Nov. 6-9.


In 2016, Salesforce was focused on acquisitions and expanding its tools and capabilities. The company racked up a string of purchases, among them SteelBrick, Quip, Implisit, MetaMind, PredictionIO and Demandware.

From these acquisitions grew greater and more integrated capabilities: Commerce Cloud emerged from the vendor's purchase of Demandware. Salesforce Einstein, the company's answer to AI, was also announced.

Salesforce has since expanded its focus on Einstein AI. The platform's reach has spread across each of the Salesforce clouds, leading to new and improved offerings, like image recognition software with Einstein Vision.

This year also saw the merger of Salesforce Einstein and IBM's Watson, bringing together two of the largest AI capabilities in the tech world. Watson's natural language processing capabilities enabled Salesforce to insert itself into new business markets with Watson's AI insights. Salesforce also entered the account-based marketing arena with Einstein by creating tighter integrations through AI insight.

Outside of AI, Salesforce has worked to grow AppExchange, helping to nurture smaller developers in order to help expand its offerings. It also released Salesforce Lightning, which enables administrators to create applications for their users faster in the Service Cloud.

As Salesforce Einstein and Lightning within Service Cloud continue to take shape post-Dreamforce conference, industry observers will be watching closely. For more on Salesforce's acquisitions and new releases, check out all the news, features and video from our Dreamforce 2017 conference coverage below.

1News out of Dreamforce 2017-

Coverage of Dreamforce 2017

As Salesforce gears up for its latest conference, you can stay up to date and find the latest news and trends coming out of Dreamforce 2017 below.


Salesforce-Google partnership opens up cloud options

The recent Salesforce-Google integration offers an alternative to AWS, providing users with new cloud options. Continue Reading


Pipeline Podcast: SMB customers come out on top

In this podcast, our staff talks about the Google-Salesforce partnership and how SMB customers will benefit the most from the combination of these two tech giants. Continue Reading


Salesforce CRM, Pardot help align sales and marketing for faster results

Medical Equipment manufacturer, Mizuho OSI, eliminated silos and created faster workflows by aligning sales and marketing through Salesforce. Continue Reading


Salesforce Lightning migration is inevitable

As Salesforce Classic begins to fade away, transitioning to Lighting is becoming more of a necessity for most users. Continue Reading


Pipeline Podcast: Saleforce-Google partnership

In this podcast. our staff discusses how Salesforce revealed a partnership with Google and what it means for current customers. Continue Reading


Salesforce Apps take the lead at Dreamforce

Salesforce revealed a push into new markets for Einstein, AppExchange with latest announcements, as Quip becomes the new collaboration darling. Continue Reading


How to get the most out of Dreamforce 2017

Expert Brent Leary offers advice on how to navigate this year's conference so that visitors don't get overwhelmed by the abundance of offerings. Continue Reading


Salesforce Einstein AI continues to grow

Salesforce expanded Einstein AI to include email insights and opportunity scoring features for Sales Cloud users, as well as forecasting and deep data analytics. Continue Reading


Salesforce targets social selling with new Lead Analytics tool

The latest offering out of Salesforce, Lead Analytics for Facebook, helps customers measure the success of Facebook advertising. Continue Reading


See how Salesforce stacks up among the big four

We examine the benefits and disadvantages of each of the main four CRM platforms: Oracle, Salesforce, Microsoft and SAP. Continue Reading


Salesforce taps into e-commerce

With its acquisition of Demandware, Salesforce touts the potential to expand customer management into retail with stronger customer service tools. Continue Reading

2Reflecting on last year-

Coverage of Dreamforce 2016

In 2016, Salesforce was focused on acquisitions and on developing AI and predictive lead scoring for Sales. Take a look at coverage from Dreamforce 2016 to see how the company's focus has shifted in the past year.


Salesforce acquisitions expand strategy

As Salesforce acquires more technology, it continues to fold capabilities into its existing customer relationship management strategy. Continue Reading


Four myths on selling not to fall for

A lot of younger companies think they know exactly how to help sales grow, but most don't know they are doing it wrong. Here are the four myths on selling debunked. Continue Reading


Making migrating to Lightning painless

With the release of Salesforce Lightning, most Salesforce Classic users will have to prepare to migrate. Here are some tactics to help make it painless. Continue Reading


How IoT technologies are automating manufacturing

Internet of things (IoT) technology can bring efficiency and customization to manufacturing assembly lines. Here's how one company is using this to its advantage. Continue Reading


Salesforce IoT Cloud loses steam

Salesforce IoT Cloud came with a lot of hype, but it's giving users headaches as they struggle to figure out how to make the best use of the data. Continue Reading

3Watch it here-

Videos out of Dreamforce 2017

Check out what real customers have to say as they react to the news and products coming out of Dreamforce 2017.


Commerce cloud eyes AI

Rob Garf, vice president for Salesforce Commerce Cloud, discusses how AI for retail will be the next technological force for driving sales.


Marketing cloud helps battle online competition

Jeff Pearson, senior vice president of e-commerce and marketing at Lids Sports Group, talks about how his team takes on the online competition, and how Lids uses multiple Salesforce clouds to build sales and manage customer journeys.


Pardot freshens up B2B sales

VMware's vice president of product marketing for cloud solutions Nick King, explains how consumer-esque customer journey mapping figures into the company's new approach.


Salesforce helps non-profits track metrics

Year Up CIO Jim Thie discusses how Salesforce Analytics helps measure progress against goals, making Salesforce for nonprofits an effective tool


myIoT could boost IoT Salesforce projects

Executive vice president and general manager of Salesforce IoT, Woodsen Martin, discusses how this year's Dreamforce debut of myIoT could spur new IoT Salesforce projects at various companies.


When Salesforce AI merges with customer analytics

Ketan Karkhanis, senior vice president and general manager of Analytics Cloud at Salesforce, discusses how SF AI is turning analytics platforms into guidance systems.


Gaining the support of Salesforce Ventures

Salesforce Ventures uses a very specific set of criteria to fuel its investment strategy. Here's a glimpse at what it takes to help the Salesforce platform grow.


Mixing Salesforce with small businesses

Many small and medium-sized businesses struggle with adopting new CRM strategies. Here is how Salesforce can help.


Companies struggle with shifting to cloud-based CRM

Companies know it makes the most sense to modernize infrastructure and applications, but they are still tentative to move to the cloud.


Salesforce clouds lend a hand to OnStar

OnStar uses a number of Salesforce clouds to help support its connected vehicle experience for its customers.


Salesforce AI could be in everything

Salesforce Einstein is infiltrating the platform's business processes, from marketing to service, through artificial intelligence

4Live updates-

Salesforce Dreamforce 2017 on Twitter

Reporters, users and Salesforce professionals tweet their thoughts from Dreamforce 2017.

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