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Dreamforce 2018 conference highlights and key takeaways


It has been another big year for Salesforce acquisitions, including CloudCraze Software LLC, Datorama Inc., Attic Labs and MuleSoft Inc. Following these purchases, Salesforce is now able to offer its customers a wider array of capabilities and services -- some of which will be revealed at Dreamforce 2018.

With the CloudCraze acquisition, Salesforce enhanced its Commerce Cloud, making it more B2B-friendly. The Datorama purchase helped the CRM company flesh out its Marketing Cloud capabilities with AI and machine learning. Attic Labs brought with it a host of new back-end capabilities for Salesforce's collaboration tool, Quip.

Most notable was the $6.5 billion acquisition of cloud services company MuleSoft -- the company's most expensive acquisition to date. Salesforce plans to use MuleSoft technology to power its Integration Cloud and give customers the ability to build microservices.

Outside of acquisitions, Salesforce has continued to develop its Einstein AI technology. Back in March, the company introduced Conversational Queries, an AI feature that enables its customers to interact with and analyze data more intuitively through text-based inquiries.

Einstein capabilities were also integrated into Salesforce's Philanthropy Cloud, which was introduced this year with the goal of giving activists a lower-cost way to track fundraising, organize activities and keep their communities engaged.

At Dreamforce 2018, customers can expect the announcement of new features and upgrades for the Salesforce core cloud products and to learn how MuleSoft will play a role in the company's platform. 

For more on Salesforce's acquisitions and new releases, check out all the news, features and video from our Dreamforce 2018 conference coverage.

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Dreamforce 2018 news and tips

Salesforce made plenty of news this year with more acquisitions, deeper AI integration and important cloud updates. Get up to date on the major news, case studies and trends and follow what's new out of Dreamforce 2018.


Salesforce partnerships expand at Dreamforce

The latest Pipeline podcast recaps Dreamforce news, including partnership announcements, EinsteinVoice, and Customer 360. Continue Reading


Salesforce deepens partnership with Google

The CRM vendor showcased how two customers are using the Google Analytics for Salesforce software to create better personalized experiences. Continue Reading


Salesforce Einstein voice gives users conversational CRM

While Salesforce announced several high-profile partnerships at Dreamforce this week, its upcoming Einstein Voice Assistant got the most buzz among users. Continue Reading


Health Cloud for Payers moves toward general release

Salesforce laid out a path for the future of both its Health Clouds that includes AI enhancements, chatbots and links to other Salesforce Cloud systems. Continue Reading


Salesforce Einstein users share their experiences

In the two years since Salesforce introduced Einstein AI, customers have learned where the product shines and where it stands to improve. Continue Reading


Microsoft-Salesforce rivalry heats up at Ignite, Dreamforce

Low-code Microsoft AI CRM tools -- including virtual agents for contact centers -- make their debut ahead of the Ignite user conference. Continue Reading


What to expect from Dreamforce 2018

At Dreamforce this year, Salesforce is expected to unveil new Einstein AI features and give updates on how its recent acquisitions fit into the Salesforce platform. Continue Reading


Salesforce brings CRM to health insurance market

With its newest cloud service, Salesforce is targeting an industry plagued by spotty customer service, fragmented data and little coordination in an era of sharply rising healthcare costs. Continue Reading

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Coverage of Dreamforce 2017

Dreamforce 2017 was dominated by the Salesforce-Google partnership news, which promised to give customers access to new tools, enhance the CRM tool's AI capabilities, and benefit small and medium-sized businesses. Check out the highlights of what Salesforce delivered at its conference last year.


Einstein AI pervades Salesforce clouds

Einstein AI promises to make it easier for users to customize AI capabilities for a wide variety of apps, including analytics, business intelligence, image recognition and chatbots. Continue Reading


Salesforce Lightning is the way of the future

The topic of Salesforce Lightning migration came up frequently at Dreamforce 2017, signaling the company's direction. Continue Reading


Integration with Google gives a boost to Salesforce's CRM, analytics functionality

Salesforce's partnership with Google offers customers an alternative to Amazon Web Services and integrates its CRM further into the G Suite. Continue Reading


Salesforce execs say partnership with Google will benefit SMB customers most

Smaller companies with fewer in-house capabilities will be able to use Google Analytics embedded within the Salesforce Sales and Marketing Clouds. Continue Reading


Salesforce partners with Google to facilitate product integrations

On this episode of the Pipeline podcast, the podcasting duo discusses Salesforce's new partnership with Google, which gives customers access to Google Analytics and other tools. Continue Reading


Salesforce partners with Google to facilitate product integrations

On this episode of the Pipeline podcast, the podcasting duo discusses Salesforce's new partnership with Google, which gives customers access to Google Analytics and other tools. Continue Reading


Lead Analytics tool helps determine if social ads work for B2B companies

Salesforce's new line of social selling tools offers deeper insight to B2B companies trying to reach potential customers on social media. Continue Reading

3Watch Dreamforce 2018 coverage-

Live from Dreamforce 2018

Find out what Salesforce customers, analysts and insiders had to say about Salesforce updates this past year, as well as their commentary on news from Dreamforce 2018.


Salesforce, United Way partner for volunteering

In this videocast, United Way CEO Brian Gallagher describes how Salesforce Philanthropy Cloud originated because Salesforce and United Way share the same socially conscious values.


Driving retail sales with data science, AI and Salesforce Commerce Cloud

Vice president of Salesforce Commerce Cloud, Rob Garf, explains why he thinks AI for retail is the next technological force to drive sales.


How Lids overcame a market disadvantage with Salesforce

Jeff Pearson, senior vice president of e-commerce and marketing at Lids Sports Group, talks about how his team has taken on the online competition using multiple Salesforce clouds to manage customer journeys.


Salesforce Pardot helps B2B companies use B2C sales techniques

Nick King, vice president of product marketing for cloud solutions at VMware, explains how customer journey mapping figures into his organization's new approach.


Salesforce moves to be even more nonprofit-friendly

Year Up CIO Jim Thie discusses how Salesforce helps the nonprofit measure progress against its own goals and manage relationships with students, donors, alumni, educational institutions and employers.

4What's trending? -

Tweets from our reporters at Dreamforce 2018

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