A - Definitions
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A
abandoned call
An abandoned call is a call or other type of contact initiated to a call center that is ended before any conversation occurs.
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account mapping
Account mapping is a strategic process that involves researching and visually organizing the key stakeholders, decision-makers and influencers within a target customer's organization.
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account-based experience (ABX)
Account-based experience (ABX) is a business-to-business (B2B) strategy in which the sales, marketing and customer success departments work together to provide accounts with a unified, personalized experience throughout the buyer journey.
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account-based marketing (ABM)
Account-based marketing (ABM) is a business-to-business (B2B) strategy that focuses sales and marketing resources on target accounts within a specific market.
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account-based selling
Account-based selling (ABS) is a strategic sales approach in business-to-business sales and marketing that centers around building highly personalized and targeted relationships with specific high-value accounts.
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actionable insights
Actionable insights are conclusions drawn from data that can be turned directly into an action or a response.
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actionable intelligence
Actionable intelligence is information that can be immediately used or acted upon -- either tactically in direct response to an evolving situation, or strategically as the result of an analysis or assessment.
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Adobe Experience Platform
Adobe Experience Platform is a suite of customer experience management (CXM) solutions from Adobe.
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Apex (Salesforce)
Salesforce Apex is a Microsoft-certified framework for building software as a service (SaaS) apps on top of Salesforce's customer relationship management (CRM) functionality.