Customer Analytics and Business Intelligence Software
- October 10, 2018
Salesforce will sell Google Marketing Platform products on its own site in North America, strengthening the partnership between the two software giants.
- July 20, 2018
Salesforce continues piecing together its Marketing Cloud -- this time with the $800 million acquisition of Datorama, an AI marketing software company.
- May 10, 2018
One company found that when using a variety of different vendors, a third-party AI product was more beneficial than a core vendor's AI offering.
- December 08, 2017
At Dreamforce, Salesforce launched a major update to its Quip collaboration environment that enables employees and users to customize the collaboration interface.
- December 01, 2017
Can Salesforce's customers help 'the Salesforce economy' catch up to Amazon's? Rob Garf hopes so, breaking down the latest additions to his platform in this video interview.
- December 01, 2017
Running the IT backbone for a national nonprofit that benefits young adults requires CRM-style management of donors, educational entities, employers and students.
- November 16, 2017
Offering an alternative to AWS, Salesforce chooses Google Cloud as its potentially cheaper public cloud option for international customers.
- November 10, 2017
Salesforce executives at Dreamforce discuss the impact of the new partnership with Google on Salesforce SMB customers, who'll be able to tap into Google Analytics and more.
- November 09, 2017
Salesforce's Analytics Cloud general manager, Ketan Karkhanis, discusses how artificial intelligence revolutionizes customer analytics and more.
- November 07, 2017
Salesforce CEO Marc Benioff revealed a massive cloud partnership with Google to expand globally and give the company's customers access to Google Analytics and other tools.
- October 27, 2017
The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.
- September 19, 2017
Salesforce Analytics extended to data sources outside the platform. Salesforce Einstein AI adds forecasting, email insights and opportunity scoring features for Sales Cloud users.
- June 07, 2017
When looking to upgrade its decades of legacy systems, Farmers Insurance turned to Salesforce and its bundle of products, leading to increased customer satisfaction.
- April 21, 2017
After tiring from limited and ineffective Excel reports, app company Shazam turned to Salesforce Wave Analytics to quickly extract insights and create actionable reports from data.
- April 05, 2017
While gaining traction in the healthcare space, IBM's Watson is expected to start latching onto business operations in 2017 and beyond.