Digital Marketing Strategy
- November 28, 2017
As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
- October 27, 2017
The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.
- June 09, 2017
While Salesforce's ABM offering has integration and first-party data advantages, it can still benefit from third-party data augmentation providers.
- November 14, 2016
Salesforce Einstein and Commerce Cloud are at the forefront of this year's Salesforce strategy, but the company works to gain momentum around IoT Cloud.
- November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
- October 14, 2016
Sales and marketing teams that work in silos when they should be sharing data risk losing deals. Here's how two companies use Salesforce Analytics Cloud to fix the sales funnel.
- August 19, 2016
Bringing intelligence to marketing systems is the theme for the next year, says Vala Afshar of Salesforce.
- August 19, 2016
Companies now need to share information between sales, marketing and service to ensure that customers get seamless service and companies gain maximum insight.
- July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
- May 13, 2016
Salesforce continues its trend of increasing data intelligence functionality with its third acquisition this year.
- February 15, 2016
Traditional mass marketing methods don't cut it anymore. Salesforce discusses its plans to bring one-to-one marketing to customers.
- September 21, 2015
Membership-based airline Surf Air wanted to better tailor its upselling and marketing to its customers, so it turned to Salesforce.
- June 13, 2013
Salesforce's acquisition of digital marketing software firm ExactTarget is virtually a done deal. Find out what customers can expect for the future.
- September 20, 2012
Salesforce.com officials at Dreamforce 2012 unveiled several new cloud products aimed at bringing social media-style collaboration to the workplace.