Mobile CRM strategy
- February 03, 2016
The Salesforce Lightning platform plans for 2016 spell big changes to the way users interact with CRM systems -- and it may encroach on Salesforce's partner ecosystem.
- January 26, 2016
Confusion has surrounded Salesforce's intentions with its IoT Cloud, which the company addressed at its recent analyst summit.
- January 26, 2016
Salesforce App Cloud now sports Heroku Enterprise, a platform as a service offering that lets customers and partners build applications on top of the Salesforce platform.
- January 25, 2016
Offerings such as Salesforce IoT Cloud are open for business. But are IoT-connected devices ready to generate meaningful data?
- January 18, 2016
Garbage in, garbage out is the oft-used mantra, and it should be the watchword for CRM systems. CRM data quality can make the difference between system adoption or abandonment.
- October 01, 2015
A Salesforce partner says that central CRM platform is the key to making sales reps productive and efficient.
- September 30, 2015
Cost and long implementation cycles are hindering IoT adoption, but companies such as Salesforce are trying to address user concerns.
- September 28, 2015
Salesforce's Dylan Steele discusses how data is transferred and used in the new IoT Cloud, as well as how it can adapt for the future.
- September 04, 2015
When Salesforce rolled out its development platform, Salesforce Lightning, it showed promise. But what are the real-world applications of it today?
- August 25, 2015
Salesforce Lightning gets a facelift; Oracle Marketing Cloud buys Maxymiser.
- July 01, 2015
Service for Apps allows Salesforce Service Cloud users to embed live agent support and a knowledge base within their applications and other CRM news.
- March 02, 2015
Philly 311, a new mobile customer service app for the city of Philadelphia, helps citizens report neighborhood incidents and engage more deeply with city government.
- October 15, 2014
Global enterprises say that while large Salesforce implementations are challenging, there are best practices to observe along the way.
- October 14, 2014
While historically, Salesforce's relationship with Microsoft has been lukewarm, the companies have undergone an entente this year. What's changed?
- October 12, 2014
Striving to fill a gap in its business intelligence capabilities, Salesforce takes a major step with its Analytics Cloud.