Salesforce Marketing Cloud
- October 17, 2018
Einstein Voice, Customer 360, Salesforce partners and all things Dreamforce. The Pipeline podcast takes on these developments and takes an inside look at Salesforce Tower, too.
- October 10, 2018
Salesforce will sell Google Marketing Platform products on its own site in North America, strengthening the partnership between the two software giants.
- September 18, 2018
More than 150,000 attendees are expected at Dreamforce in San Francisco, where Salesforce will show how recent acquisitions fit into its product platform.
- July 20, 2018
Salesforce continues piecing together its Marketing Cloud -- this time with the $800 million acquisition of Datorama, an AI marketing software company.
- June 13, 2018
At Salesforce Connections, Salesforce builds off its Google partnership announced at Dreamforce by releasing new integrations between Marketing Cloud and Google Analytics 360.
- April 06, 2018
By looking at its social media data with Salesforce, Harvard Graduate School of Education saw more than 65% of article traffic generated through social media.
- December 01, 2017
Marketing with Salesforce: A conversation with Lids Sports Group SVP of E-commerce and Marketing Jeff Pearson on how brick-and-mortar chains compete with online-only retailers.
- November 28, 2017
As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
- November 16, 2017
Offering an alternative to AWS, Salesforce chooses Google Cloud as its potentially cheaper public cloud option for international customers.
- November 10, 2017
Salesforce executives at Dreamforce discuss the impact of the new partnership with Google on Salesforce SMB customers, who'll be able to tap into Google Analytics and more.
- November 07, 2017
'Everything forward will be Lightning,' was advice from one analyst at Dreamforce 2017. CommScope's experience proves a move to Salesforce Lightning may be easier than you think.
- October 27, 2017
The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.
- August 31, 2017
Salesforce's Einstein Vision for Social Studio currently only works with Twitter, but other integrations are expected.
- August 04, 2017
Salesforce hopes new Lightning upgrades convince customers who haven't migrated to the new UI to do so, but analysts remain skeptical.
- July 21, 2017
By upgrading its Sales Cloud PRM capabilities, users can now easily deploy partner channel processes, including discounting and website branding.