Salesforce Marketing Cloud
- April 06, 2018
By looking at its social media data with Salesforce, Harvard Graduate School of Education saw more than 65% of article traffic generated through social media.
- December 01, 2017
Marketing with Salesforce: A conversation with Lids Sports Group SVP of E-commerce and Marketing Jeff Pearson on how brick-and-mortar chains compete with online-only retailers.
- November 28, 2017
As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
- November 16, 2017
Offering an alternative to AWS, Salesforce chooses Google Cloud as its potentially cheaper public cloud option for international customers.
- November 10, 2017
Salesforce executives at Dreamforce discuss the impact of the new partnership with Google on Salesforce SMB customers, who'll be able to tap into Google Analytics and more.
- November 07, 2017
'Everything forward will be Lightning,' was advice from one analyst at Dreamforce 2017. CommScope's experience proves a move to Salesforce Lightning may be easier than you think.
- October 27, 2017
The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.
- August 31, 2017
Salesforce's Einstein Vision for Social Studio currently only works with Twitter, but other integrations are expected.
- August 04, 2017
Salesforce hopes new Lightning upgrades convince customers who haven't migrated to the new UI to do so, but analysts remain skeptical.
- July 21, 2017
By upgrading its Sales Cloud PRM capabilities, users can now easily deploy partner channel processes, including discounting and website branding.
- March 06, 2017
Salesforce introduces image recognition software and upgrades its cloud products with new Einstein-related features.
- November 14, 2016
Salesforce Einstein and Commerce Cloud are at the forefront of this year's Salesforce strategy, but the company works to gain momentum around IoT Cloud.
- November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
- October 20, 2016
Salesforce plans improvements to mobile and desktop UI, and to predictive capabilities, in fully integrated quote-to-cash process -- formerly SteelBrick.
- October 14, 2016
Sales and marketing teams that work in silos when they should be sharing data risk losing deals. Here's how two companies use Salesforce Analytics Cloud to fix the sales funnel.