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Customer Analytics and Business Intelligence Software News
November 29, 2018
With many successes and failures, companies create their own AI apps with the use of Einstein Discovery. Users discuss their experiences along the way.
October 10, 2018
Salesforce will sell Google Marketing Platform products on its own site in North America, strengthening the partnership between the two software giants.
July 20, 2018
Salesforce continues piecing together its Marketing Cloud -- this time with the $800 million acquisition of Datorama, an AI marketing software company.
May 10, 2018
One company found that when using a variety of different vendors, a third-party AI product was more beneficial than a core vendor's AI offering.
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You'll fail a few times before you succeed with Einstein, Salesforce customers said at Dreamforce. Once you dial it in, though, success can follow. Here are eight ways to get there. Continue Reading
Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends. Continue Reading
New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences. Continue Reading
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Cheaper and more easily accessible AI developer tools are part of the reason why traditional retailers are better at marketing personalized experiences to customers. Continue Reading
Born out of the '80s era of airline deregulation, dynamic pricing finds new life and popularity when mixed with AI. In this Pipeline podcast, we talk with Ulrich von Beck of Pros. Continue Reading
A new AI conversational feature from Salesforce lets users enter sales, service and marketing questions about timely customer data and build charts on their own in less time. Continue Reading
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Expert Scott Robinson explains how Salesforce Einstein AI tools augment the vendor's CRM functionality, and how lessons learned from IBM Watson will affect the platform. Continue Reading
While gaining traction in the healthcare space, IBM's Watson is expected to start latching onto business operations in 2017 and beyond. Continue Reading
Artificial intelligence used to be the province of academia. But today, flavors of it, like Microsoft AI, are having a real-world impact on work. Continue Reading
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As retailers try to keep up with customers' changing expectations, more and more brands are trying to mesh their online shopping experience with their in-store experience. Continue Reading
Marketing automation CEO offers tips on bringing together siloed data, spotting sales trends, analyzing sales funnels and allocating marketing campaign spending. Continue Reading
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading