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Customer Analytics and Business Intelligence Software News
July 20, 2018
Salesforce continues piecing together its Marketing Cloud -- this time with the $800 million acquisition of Datorama, an AI marketing software company.
May 10, 2018
One company found that when using a variety of different vendors, a third-party AI product was more beneficial than a core vendor's AI offering.
March 15, 2018
EHR trends were among the news at HIMSS 2018. Cerner and Salesforce are teaming to bring patient data into healthcare CRM. Meanwhile, Epic and Nuance promoted an AI assistant.
December 08, 2017
At Dreamforce, Salesforce launched a major update to its Quip collaboration environment that enables employees and users to customize the collaboration interface.
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Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends. Continue Reading
New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences. Continue Reading
Salesforce DX is a Salesforce product in the App cloud that allows users to develop and manage Salesforce apps throughout the entire platform in a more direct and efficient way. Continue Reading
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A new AI conversational feature from Salesforce lets users enter sales, service and marketing questions about timely customer data and build charts on their own in less time. Continue Reading
OpenText unveiled Magellan, its AI platform, at its annual user conference, hoping to compete with IBM's Watson. Can it? The Pipeline podcast looks into it. Continue Reading
Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where e-commerce functionality from Demandware can strengthen service. Continue Reading
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Expert Scott Robinson explains how Salesforce Einstein AI tools augment the vendor's CRM functionality, and how lessons learned from IBM Watson will affect the platform. Continue Reading
While gaining traction in the healthcare space, IBM's Watson is expected to start latching onto business operations in 2017 and beyond. Continue Reading
Artificial intelligence used to be the province of academia. But today, flavors of it, like Microsoft AI, are having a real-world impact on work. Continue Reading
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Marketing automation CEO offers tips on bringing together siloed data, spotting sales trends, analyzing sales funnels and allocating marketing campaign spending. Continue Reading
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading