Email Marketing and Campaign Management

Salesforce's Marketing Cloud features enables tailored email marketing content that link across different communication channels. Users strive for higher open rates and deeper levels of customer loyalty and engagement through email communications that are angled toward customer preferences. Email campaign management tools are designed to draw on up-to-date accurate customer data and provide customers with relevant content that brings them closer to a purchase. Email marketing management centers on taking advantage of customer loyalty programs and customers' online activities to drive interest in products and services.

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