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Email Marketing and Campaign Management News
July 20, 2018
Salesforce continues piecing together its Marketing Cloud -- this time with the $800 million acquisition of Datorama, an AI marketing software company.
June 13, 2018
At Salesforce Connections, Salesforce builds off its Google partnership announced at Dreamforce by releasing new integrations between Marketing Cloud and Google Analytics 360.
December 07, 2017
Salesforce small-business faces heavy competition from more nimble, agile, less expensive boutique CRM vendors. Yet, the largest CRM platform woos SMBs like it does bigger fish with features for AI.
December 01, 2017
Marketing with Salesforce: A conversation with Lids Sports Group SVP of E-commerce and Marketing Jeff Pearson on how brick-and-mortar chains compete with online-only retailers.
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In the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or ... Continue Reading
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'Alt-right' groups put to the test marketing and CRM cloud vendors that promote employee diversity and forbid users from hosting hateful or offensive content on their platforms. Continue Reading
For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach. Continue Reading
Salesforce marketing automation is helping companies make communications less brute force, more personalized. But there are still kinks in the chain. Continue Reading
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As retailers try to keep up with customers' changing expectations, more and more brands are trying to mesh their online shopping experience with their in-store experience. Continue Reading