Email Marketing and Campaign Management

Salesforce's Marketing Cloud features enables tailored email marketing content that link across different communication channels. Users strive for higher open rates and deeper levels of customer loyalty and engagement through email communications that are angled toward customer preferences. Email campaign management tools are designed to draw on up-to-date accurate customer data and provide customers with relevant content that brings them closer to a purchase. Email marketing management centers on taking advantage of customer loyalty programs and customers' online activities to drive interest in products and services.

Email Marketing and Campaign Management News

View All News

Email Marketing and Campaign Management Get Started

Bring yourself up to speed with our introductory content

  • lead scoring

    In the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or ... Continue Reading

  • marketing automation

    Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. Continue Reading

  • Strategic marketing software boosts inbound marketing tactics

    It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes. Continue Reading

View All Get Started

Evaluate Email Marketing and Campaign Management Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

View All Evaluate

Manage Email Marketing and Campaign Management

Learn to apply best practices and optimize your operations.

View All Manage

Problem Solve Email Marketing and Campaign Management Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

View All Problem Solve