Lead Management Software

Lead management software enables companies to filter out unqualified leads and identify which content and communication channels brought in the leads that are most likely to buy. Lead generation software aims to track prospect activity and give salespeople a central repository for lead information. Lead scoring practices require collaboration between marketing and sales departments to determine the health of the sales pipeline and ensure that only high-quality leads are passed off to sales. Lead scoring is part of the lead management process, whereby leads are assigned numerical values based on their possibility to generate a sale. This topic covers the role of lead management software in the Salesforce platform and how third-party tools can assist the sales acceleration process.

Lead Management Software News

View All News

Lead Management Software Get Started

Bring yourself up to speed with our introductory content

View All Get Started

Evaluate Lead Management Software Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

View All Evaluate

Manage Lead Management Software

Learn to apply best practices and optimize your operations.

View All Manage

Problem Solve Lead Management Software Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

View All Problem Solve