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SAP to add AI agents for catalogs, order management

SAP deepens its footprint in agentic AI.

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Salesforce acquisition of Convergence adds Agentforce talent

Salesforce beefs up its Agentforce engineering corps, leadership.

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Twilio updates conversational intelligence, expands CDP

Twilio integrates its CDP and communications platform more closely.

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The top 4 sustainable marketing challenges

Sustainable marketing shows consumers that an organization takes environmental and social responsibility seriously. Yet, marketers must use careful language to avoid greenwashing.

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