Mobile CRM strategy

Businesspeople need actionable data wherever they are. Mobile CRM applications use cloud data models to provide sales reps and other business units with key information when they are out of the office. Mobile analytics apps, such as the Salesforce Analytics Cloud, and others aim to give visibility into sales pipelines, service cases and other operational aspects of the organization to give companies real-time insight to make data-driven business decisions. Because the sales experience has specific requirements on mobile, we explore how well platforms like Salesforce are enabling an easy-to-navigate mobile experience in this section. This topic also covers the role of development tools like Salesforce Lightning in enabling mobile CRM and the building of third-party apps on top of the Salesforce platform. This section also explores the role of third-party apps in the mobile Salesforce user experience.

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Mobile CRM strategy Get Started

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Evaluate Mobile CRM strategy Vendors & Products

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Manage Mobile CRM strategy

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