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Mobile CRM strategy News
September 26, 2018
Salesforce users to benefit from new and extended partnerships with Apple, AWS and IBM, the upcoming Customer 360 integration tool and Einstein Voice.
August 03, 2018
Old habits die hard, but mobile field service apps have staying power as they secure and ease communication and reporting across various industries and business sizes.
May 03, 2018
Field service management software can be a great way to integrate mobile into a service company. Now, cloud-based platforms offer an accessible entry point for smaller businesses.
April 19, 2018
While the new Field Service Lightning features will help Salesforce users connect customers to their service needs, it lacks any of that Einstein touch of other Salesforce products.
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The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
Many sales reps still take a traditional approach to sales, and they reject sales data. But here's how sales analytics can make organizations more efficient and improve sales. Continue Reading
Salespeople live and die by the close. Closing a sale can be an art form, but there's far more to sealing a deal than artistry. Purchase decisions are based increasingly more on customer experience than product and price. And as competition for ... Continue Reading
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Implementing Salesforce Sales Cloud, Service Cloud and Community Cloud has enabled a national window treatment company to streamline its operations. Continue Reading
While blockchain platforms are still under construction and use cases are still being written, Hooters invests in its own. Others -- including employee rewards -- are to come. Continue Reading
Tempe's private tech university added passwordless authentication via QR codes to ease Salesforce logins and add a layer of security. Continue Reading
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Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies. Continue Reading
Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive. Continue Reading
Salesforce recently extended its CPQ application to Service Cloud, which further fleshes out its customer data integration strategy. Continue Reading
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Like other products, Salesforce Wave promises to make it easy to stitch together data silos. Is data integration as easy as it sounds? An expert offers some insight. Continue Reading
In Salesforce's tenure in the CRM market, the company has made its mark on cloud and mobility but also on redefining relationships with customers. Continue Reading
Learn why more enterprises are developing mobile apps for SaaS and why some turn to PaaS. Continue Reading