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Omnichannel Customer Experience News
July 27, 2017
With the latest upgrades, Service Cloud Lightning enables easier contact center customization and provides a mobile app for agents.
March 23, 2017
Showing incremental improvement and investing over time are keys to successful cloud implementations, especially in government.
December 21, 2016
Dufl and Kone are both on the move with their operations and are trying to create a solid customer experience by combining data from various back-office systems.
December 02, 2016
Experts held forth on the promise and pitfalls of technologies that are changing today's environment at the Gilbane conference.
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The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading
New technologies such as artificial intelligence, virtual reality and customer personalization bridge the gap between online and offline sales and create new e-commerce experiences. Continue Reading
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Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where e-commerce functionality from Demandware can strengthen service. Continue Reading
Your company's supply chain is essential to making your customer happy -- and to making sure your company doesn't get left behind. Here's what you should know to ensure both. Continue Reading
The artificial intelligence platform Einstein can help organizations mine data for leads and direct targeted marketing at customers. But there are some things it can't do yet. Continue Reading
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There are several factors that go into deciding where to spend your CRM budget. Here's a breakdown of the big four CRM platforms to help you better understand your choices. Continue Reading
It's hard to prescribe exactly how to integrate social channels with CRM. Your business model -- and finding where your customers hang out -- will show the way. Continue Reading
Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies. Continue Reading