Predictive Customer Intelligence

As companies compete for consumers' attention, they are looking for ways to gain an advantage and hone their marketing and sales strategies. They also want ways to use past events to predict future ones. Predictive analytics strives to find commonalities that occur in customer behavior and then suggest actions so that businesses can capitalize and increase sales. Predictive business analytics can influence marketing as businesses can see which messages or content generate the most engagement among customers to know which types to promote to various customer segments. This section explores how the Salesforce Marketing Cloud uses data science to augment digital marketing practices and what Salesforce users need to consider before they aim to take action on predictive data.

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  • predictive analytics

    Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends. Continue Reading

  • sales forecast

    A sales forecast is a projection of achievable revenue. The terms sales forecast and sales budgets are sometimes used as synonyms, but budgets are projected before the fiscal year begins and forecasts take place once the fiscal year is underway. Continue Reading

  • Amazon Go

    Amazon Go is an e-commerce mobile application that enables consumers to purchase items in physical stores without waiting in lines or checking out with registers. Continue Reading

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