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Sales Management Strategies News
March 15, 2018
To improve its e-commerce offerings, the CRM company bought B2B commerce product CloudCraze for an undisclosed amount. The purchase will add B2B functionality.
December 06, 2017
Einstein AI tools show great promise and are expanding deeper into the Salesforce clouds. Many smaller companies still need some convincing, but have high hopes for the future.
December 01, 2017
Running the IT backbone for a national nonprofit that benefits young adults requires CRM-style management of donors, educational entities, employers and students.
November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
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In the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or ... Continue Reading
Partner relationship management (PRM) is a combination of the software, processes and strategies companies use to streamline business processes with partners who sell their products. Continue Reading
Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. Continue Reading
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Einstein AI shines, but sometimes Salesforce customers customize their cloud with additional AI tools in hopes of launching sales revenue into hyperspace. Continue Reading
Sales enablement AI goes beyond Einstein lead scoring as Brainshark applies sentiment and other analyses to practice videos that salespeople create before meeting customers. Continue Reading
Microsoft is trying to lead the market in business app development, but is struggling to hold on as Salesforce easily creates user-friendly applications, platforms and processes. Continue Reading
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Companies that want to grow often focus on the wrong tactics in a sales management strategy. Here are four myths on selling -- busted by Armando Mann of SalesforceIQ. Continue Reading
Small business owners can get the same level of marketing automation and AI technology that big companies with deep pockets have access to, thanks to Einstein and Salesforce clouds. Continue Reading
Salesforce recently extended its CPQ application to Service Cloud, which further fleshes out its customer data integration strategy. Continue Reading
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Salesforce Sales Cloud has made Thompson Pump's once manual, paper-backed tracking, analyzing and crediting processes fast and tidy, reducing order-processing time by about 20%. Continue Reading
Like other products, Salesforce Wave promises to make it easy to stitch together data silos. Is data integration as easy as it sounds? An expert offers some insight. Continue Reading
Liz Roche answers a SearchCRM.com reader's question about the best salesforce automation (SFA) software for a 250-person sales force, and she gives advice and recommendations including Microsoft CRM, NetSuite, Salesforce.com or RightNow. Continue Reading