Salesforce Marketing Cloud

The Salesforce Marketing Cloud provides a wide array of Salesforce marketing tools, such as email marketing, mobile marketing, Web personalization and predictive business intelligence. The Salesforce App Exchange provides interoperability with third-party apps for marketing automation, mass emails, B2B marketing, and campaign/event management through vendors such as Pardot, Silverpop and MailChimp. Other major players in this space include Eloqua, HubSpot and Marketo.

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Salesforce Marketing Cloud Get Started

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  • lead scoring

    In the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or ... Continue Reading

  • marketing automation

    Marketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. Continue Reading

  • Wisconsin provider uses Salesforce for healthcare marketing campaign

    A large Wisconsin health system has been using Salesforce Marketing Cloud for targeted email campaigns to keep patients engaged and to attract new patients. Continue Reading

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Evaluate Salesforce Marketing Cloud Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

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Manage Salesforce Marketing Cloud

Learn to apply best practices and optimize your operations.

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