Social CRM

In their efforts to gauge online customer sentiment and monitor conversations about their products, companies are investing in social media analytics to make sense of how their products are viewed online. Social media management tools aim to increase revenue or lessen service costs, gain customer feedback on products and services and improving public opinion of the organization or product. Social analytics tools are designed to track, record and analyze unstructured data found in social media posts and translate them into CRM data. This section explores how Salesforce customers are using social media monitoring tools, such as Radian6, alongside their sales and marketing strategies and how they use these tools to react to comments, questions and complaints in real-time while also gaining insight about customers, the competition and the market as a whole.

April 12, 2018 12 Apr'18
Salesforce World Tour Boston talks Integration Cloud, Social Studio

Salesforce World Tour sessions included dives into Philanthropy Cloud, integrated surveys and Salesforce's new Integration Cloud.
April 06, 2018 06 Apr'18
Using Salesforce Social Studio, Harvard saw power of social media

By looking at its social media data with Salesforce, Harvard Graduate School of Education saw more than 65% of article traffic generated through social media.
October 27, 2017 27 Oct'17
Salesforce Lead Analytics for Facebook analyzes B2B sales cycle

The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.
June 27, 2017 27 Jun'17
Salesforce IoT demo shows it's becoming easier to meld CRM and IoT

While IoT implementations to advance Salesforce CRM are still a work in progress, mining sensor data to drive business goals is more realistic than ever before.

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