Black Friday was good for businesses using Salesforce. The Commerce Cloud, with new AI for retail features announced earlier in November, helped close the deal for "billions of commerce transactions" by "millions of shoppers," according to company data.
On the tech side, Salesforce compiled numerous metrics showing how its commerce and marketing platforms got in on the internet sales action on the busiest day of the shopping year:
- E-commerce revenue among Salesforce customers was up 30% on Thanksgiving Day, 32% on Black Friday and 15% on Cyber Monday versus last year -- up a combined 26% for the five-day run.
- Ninety-four million AI-powered product recommendations were made via Salesforce Commerce Cloud.
- Eleven million personalized pages were delivered for consumers.
- Nearly 3 billion emails were sent.
- More than 82 million SMS and mobile push notifications were delivered.
- There were 8.8 billion data collection events captured.
- Desktop computers were no longer the majority of machines making transactions, as mobile devices took over.
Salesforce's full Black Friday "flash report" more fully details these statistics.
Rob Garf, vice president for Salesforce Commerce Cloud, said he sees AI for retail as the next technological force for driving sales, a way to more deeply apply data science to retailing. Salesforce announced new Einstein AI features, as well as simplified creation of both bots and apps for all of its clouds at Dreamforce -- its e-commerce platform included.
"In retail, there's been this traditional balance between art and science," he says in our video interview conducted at Dreamforce, with AI helping to make the art happen faster through science and tech. "AI applies science to decisions and tasks that would really take an army of individuals to do over a long period of time."