Videos

Salesforce for B2C helps tire maker grab consumer traction

Classic tire maker BFGoodrich deploys Salesforce Marketing Cloud for B2C campaigns that communicate directly to consumers and get valuable feedback in return.
Salesforce Philanthropy Cloud taps United Way connections

Salesforce and United Way collaborated on a cloud-based platform that guides employees to nonprofits and helps Salesforce customers organize philanthropic projects.

Europe's highways lead to customer service in the cloud

Daniel Krauss, founder and CIO of FlixBus, discusses how his vision for cloud brand management helped unify many of Europe's numerous regional bus companies.
Marketing with Salesforce caps Lids' app strategy

Marketing with Salesforce: A conversation with Lids Sports Group SVP of E-commerce and Marketing Jeff Pearson on how brick-and-mortar chains compete with online-only retailers.
AI for retail next phase of Salesforce Commerce Cloud

Can Salesforce's customers help 'the Salesforce economy' catch up to Amazon's? Rob Garf hopes so, breaking down the latest additions to his platform in this video interview.
Salesforce for nonprofits enables Year Up to track people, metrics

Running the IT backbone for a national nonprofit that benefits young adults requires CRM-style management of donors, educational entities, employers and students.
Salesforce Pardot adds fresh B2C style to VMware B2B sales

As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
Salesforce artificial intelligence meets customer analytics

Salesforce's Analytics Cloud general manager, Ketan Karkhanis, discusses how artificial intelligence revolutionizes customer analytics and more.
Salesforce AppExchange business app store gets upgrade, investment

Salesforce opens developer venture fund with $100M seed; upgrades dev platform; changes scoring system for apps based on security, team readiness and other non-revenue factors.
Salesforce Commerce Cloud bridges gap between online and in-store buying

Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive.
Salesforce Incubator brings innovation to forefront of Salesforce SMB strategy

Salesforce for Startups has launched the Salesforce Incubator program to make innovation and education core to the Salesforce SMB strategy.
Farmers Insurance turns to self-service capabilities with Salesforce

Farmers Insurance transforms its digital platform with Salesforce Service Cloud. With enhanced self-service capabilities, Farmer's tries to target a new level of customer experience.
What not to say to Salesforce Ventures to get their financial support

Being chosen by Salesforce Ventures as a company to invest in can mean the difference between success and failure. Here's how Salesforce chooses where to throw its support.
How to get started with Salesforce for small business

Small business owners can get the same level of marketing automation and AI technology that big companies with deep pockets have access to, thanks to Einstein and Salesforce clouds.

Podcasts

CEO plots course for Televerde women's prison call centers

Working at a Televerde women's prison call center outpays many inmate jobs and sets agents up for careers on the outside. CEO ...

Giving inmates a second chance as prison call center agents

Televerde staffs contact centers with incarcerated women, where they are paid the federal minimum wage. CEO Morag Lucey and COO ...

6 reasons why self-service options fail

Customer self-service platforms free up live agents for more complicated issues, but if this software is not kept up to date, ...

SearchERP

Finding the right ERP consultants is key to project success

With ERP implementations, choosing the right or wrong project consultants can be the difference between success and failure, so ...

Cummins and Noble Plastics see factory of the future vision

When it comes to manufacturing, Cummins and Noble Plastics are embracing technological innovation. But with new technologies come...

How to obtain the skills needed in a smart factory

As factories continue to evolve with the use of innovative technologies, manufacturers must ensure that their workers are ...

SearchSAP

SAP managed services weed out IT complexity at Ball Horticulture

Ball Horticultural outsourced its SAP Basis administration to Symmetry when the complexity of its SAP environment grew, but ...

Haribo can't bear SAP S/4HANA implementation

Haribo's recent deployment of S/4HANA may have led to problems getting its products into stores, but experts believe they could ...

10 record-to-report tips in SAP ECC for audit compliance

Ensuring a comprehensive segregation of duties and limiting the financial postings that can be made manually are some of the ways...

SearchHRSoftware

Cybersecurity education: How HR can plan for the inevitable

Cybersecurity is a major concern for any organization, but employees continue to be a top threat. HR can help mitigate insider ...

LinkedIn's recruiting platform billed as 'Intelligent Hiring Experience'

LinkedIn's use of AI requires the sharing of data. It is one reason why the company is combining its talent tools into one system...

HR chatbots take on recruitment, benefits tasks

HR chatbots are taking on straightforward administrative tasks in recruitment and benefits. And that could be a good thing for HR...

SearchDataManagement

Originators form group to boost Presto SQL query engine

The Presto engine arose as an alternative to Hive for big data queries. Now, the Presto Software Foundation has formed to promote...

5 best practices for managing real-time data integration

Real-time data integration isn't like traditional data integration -- "it's moving, it's dirty and it's temporal," cautions one ...

Web integration platform eases way to machine learning models

StoryFit data scientists employ machine learning algorithms to gauge film script scenarios' prospects. They use Import.io tools ...

SearchBusinessAnalytics

Information Builders CEO on cloud-first approach, machine learning

Information Builders' new CEO, Frank Vella, said the company's focus on cloud and machine learning will help it solidify a firm ...

New Information Builders CEO targets modern CX, development

In Q&A, new CEO Frank Vella discusses how Information Builders is modernizing its WebFocus platform to make it easier to use and ...

Tableau Ask Data gives BI users simple NLP data query tool

Tableau's new Ask Data software uses natural language processing to enable users of any skill level to more easily search for ...