Videos

Europe's highways lead to customer service in the cloud

Daniel Krauss, founder and CIO of FlixBus, discusses how his vision for cloud brand management helped unify many of Europe's numerous regional bus companies.
Salesforce for nonprofits enables Year Up to track people, metrics

Running the IT backbone for a national nonprofit that benefits young adults requires CRM-style management of donors, educational entities, employers and students.

AI for retail next phase of Salesforce Commerce Cloud

Can Salesforce's customers help 'the Salesforce economy' catch up to Amazon's? Rob Garf hopes so, breaking down the latest additions to his platform in this video interview.
Marketing with Salesforce caps Lids' app strategy

Marketing with Salesforce: A conversation with Lids Sports Group SVP of E-commerce and Marketing Jeff Pearson on how brick-and-mortar chains compete with online-only retailers.
Salesforce Pardot adds fresh B2C style to VMware B2B sales

As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
Salesforce artificial intelligence meets customer analytics

Salesforce's Analytics Cloud general manager, Ketan Karkhanis, discusses how artificial intelligence revolutionizes customer analytics and more.
Salesforce AppExchange business app store gets upgrade, investment

Salesforce opens developer venture fund with $100M seed; upgrades dev platform; changes scoring system for apps based on security, team readiness and other non-revenue factors.
Salesforce Commerce Cloud bridges gap between online and in-store buying

Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive.
Salesforce Incubator brings innovation to forefront of Salesforce SMB strategy

Salesforce for Startups has launched the Salesforce Incubator program to make innovation and education core to the Salesforce SMB strategy.
Farmers Insurance turns to self-service capabilities with Salesforce

Farmers Insurance transforms its digital platform with Salesforce Service Cloud. With enhanced self-service capabilities, Farmer's tries to target a new level of customer experience.
What not to say to Salesforce Ventures to get their financial support

Being chosen by Salesforce Ventures as a company to invest in can mean the difference between success and failure. Here's how Salesforce chooses where to throw its support.
How to get started with Salesforce for small business

Small business owners can get the same level of marketing automation and AI technology that big companies with deep pockets have access to, thanks to Einstein and Salesforce clouds.
Institutional culture, not security, blocks cloud-based CRM

Some large companies are still weighing the virtues of moving to the cloud for CRM, says a Salesforce partner.
OnStar uses Salesforce clouds to find emergency services (or Dunkin')

OnStar's new connected cars took off from the intersection of multiple Salesforce clouds this year. Here's what may be next, if merchants jump aboard the connected car ecosystem.

Podcasts

Measure your digital marketing ROI, keep your job

Oracle customers weigh in on executive's hypothesis that analytics can now prove ROI of the martech stack -- or soon will -- and ...

Oracle CX Cloud adds AI tools for B2C, B2B customers

Oracle announces infusion of its Adaptive Intelligent apps into several CX Cloud products and promises more to come, with sales, ...

Marketing automation platforms merge CRM and content

Building a martech stack includes a main automation hub such as Marketo, Eloqua, HubSpot or Pardot. Then comes the hard part: ...

SearchERP

Acquisition gives ERP public sector firm Tyler a data cloud

Tyler Technologies, a firm solely focused on government verticals and public sector ERP, has added data-as-a-service capability ...

Blockchain adoption must overcome hurdles

Blockchain applications are not yet widespread, but here are three business models that will be affected and three hurdles to ...

Santa Fe's ERP implementation project fix stirs debate

ERP implementation projects may be IT's most challenging, something the city of Santa Fe, N.M., found out. City officials needed ...

SearchSAP

SAP indirect access debate tackled in new licensing model

SAP wants to resolve the indirect-access issue with a new, document-based licensing model. Analysts think customers will be happy...

Pros and cons of SAP Cloud Platform integration tools

While SAP offerings are often best for cloud-to-cloud and cloud-to-ground integration, sometimes, it's better to look elsewhere. ...

Supply chain risk assessment a major focus of SAP Ariba

SAP Ariba's Supplier Risk helps companies assess their suppliers in a number of risk categories, but building a responsible ...

SearchHRSoftware

Video interview platforms make headway against consumer tech

Some recruiters prefer the familiarity of popular video tools, like FaceTime and Skype, but they may be missing out on the rich ...

Workday payroll system covers Minnesota healthcare network

A big physicians group affiliated with the University of Minnesota Medical School opted for a Workday cloud payroll system to ...

Federal HR seeks corporate simplicity, says its new chief

Federal HR has a new reformer, Jeff Pon, the director of the U.S. Office of Personnel Management. He wants to modernize federal ...

SearchDataManagement

GDPR data protection edicts make good data governance a must

The European Union's new GDPR law puts the onus on companies to ensure that their data governance and management practices enable...

GDPR rules can spur broader steps to protect sensitive data

Companies need to make compliance with GDPR's requirements on managing personal data a priority, but they should also work to ...

Data integrity protection spurs greater security spending

As hacking, ransomware and malware attacks mount, companies place big data protection and integrity among the primary reasons for...

SearchBusinessAnalytics

Cambridge Analytica-Facebook case shows need for ethical data mining

Ethical data collection practices are becoming even more important, as cases like Cambridge Analytica's misuse of Facebook data ...

Rethinking analytics processes spurs enterprise innovation

By taking a fresh look at the makeup of their analytics organizations, enterprises can innovate their business models and take ...

Diversified data sets for analytics deliver top results

Analytics teams should focus on data diversity to ensure that their projects deliver the most meaningful insights -- but they ...