Videos

Salesforce for B2C helps tire maker grab consumer traction

Classic tire maker BFGoodrich deploys Salesforce Marketing Cloud for B2C campaigns that communicate directly to consumers and get valuable feedback in return.
Salesforce Philanthropy Cloud taps United Way connections

Salesforce and United Way collaborated on a cloud-based platform that guides employees to nonprofits and helps Salesforce customers organize philanthropic projects.

Europe's highways lead to customer service in the cloud

Daniel Krauss, founder and CIO of FlixBus, discusses how his vision for cloud brand management helped unify many of Europe's numerous regional bus companies.
Salesforce for nonprofits enables Year Up to track people, metrics

Running the IT backbone for a national nonprofit that benefits young adults requires CRM-style management of donors, educational entities, employers and students.
Marketing with Salesforce caps Lids' app strategy

Marketing with Salesforce: A conversation with Lids Sports Group SVP of E-commerce and Marketing Jeff Pearson on how brick-and-mortar chains compete with online-only retailers.
AI for retail next phase of Salesforce Commerce Cloud

Can Salesforce's customers help 'the Salesforce economy' catch up to Amazon's? Rob Garf hopes so, breaking down the latest additions to his platform in this video interview.
Salesforce Pardot adds fresh B2C style to VMware B2B sales

As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
Salesforce artificial intelligence meets customer analytics

Salesforce's Analytics Cloud general manager, Ketan Karkhanis, discusses how artificial intelligence revolutionizes customer analytics and more.
Salesforce AppExchange business app store gets upgrade, investment

Salesforce opens developer venture fund with $100M seed; upgrades dev platform; changes scoring system for apps based on security, team readiness and other non-revenue factors.
Salesforce Commerce Cloud bridges gap between online and in-store buying

Despite historic omnichannel challenges, Salesforce Commerce Cloud aims to make online purchasing easier and gathering data about purchasers more comprehensive.
Salesforce Incubator brings innovation to forefront of Salesforce SMB strategy

Salesforce for Startups has launched the Salesforce Incubator program to make innovation and education core to the Salesforce SMB strategy.
Farmers Insurance turns to self-service capabilities with Salesforce

Farmers Insurance transforms its digital platform with Salesforce Service Cloud. With enhanced self-service capabilities, Farmer's tries to target a new level of customer experience.
What not to say to Salesforce Ventures to get their financial support

Being chosen by Salesforce Ventures as a company to invest in can mean the difference between success and failure. Here's how Salesforce chooses where to throw its support.
How to get started with Salesforce for small business

Small business owners can get the same level of marketing automation and AI technology that big companies with deep pockets have access to, thanks to Einstein and Salesforce clouds.

Podcasts

Mystery shopping software key to CX management

Businesses use mystery shopping platforms, comment cards, brand reputation management and more to identify customer pain points ...

Guidelines for navigating the sales software market

Figuring out whether your organization needs sales force automation, sales enablement or sales forecasting tools can be ...

CRM for nonprofits rewires charitable giving

Salesforce.org Nonprofit Cloud and marketing automation tools help charitable organizations gain and retain valuable donors, ...

SearchERP

Oracle Autonomous Data Warehouse aiding analytics developers

Early adopters of Oracle's new AI-based, partly self-managing data warehouse say it can free up time to develop value-adding ...

Oracle HPC cloud aims at mainstream business data

ERP managers are finding more reasons to turn to high-performance computing to improve the performance of big data analysis and ...

GE and others head to factory of the future vision with Oracle

Four manufacturing companies explain how Oracle IoT technology has helped them move forward with Industry 4.0 pursuits, including...

SearchSAP

SAP intelligent enterprise requires new skills from partners

SAP partners need to change their thinking if they're going to enable the 'intelligent enterprise.' That was the big message from...

How good is SAP Cloud Platform integration with non-SAP apps?

An analyst and a user say SAP partners continue to release adapters for specific applications, filling in gaps in SAP's offerings...

SAP Cloud Platform is the glue for the SAP intelligent enterprise

Here's how SAP Cloud Platform makes the connection between applications and technologies to enable the intelligent enterprise and...

SearchHRSoftware

6 HR vendors make Glassdoor's Best Places to Work

HR tech vendors make tools designed to improve a company's employee experience. So, it makes sense that a handful should appear ...

Ideas to curb bad candidate experience, including a free tool

Your hiring efforts should monitor job applicant resentment, which happens when candidates feel spurned by a company's ...

New employee engagement tools replacing annual surveys

Say goodbye to annual employee surveys. New approaches and better technology are coming to places like Mission Health System and ...

SearchDataManagement

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