Features

Features

• Salesforce automation connects sales, service data for manufacturer

  Heavy equipment manufacturer Rotobec finds Salesforce Desk integration gives service staff the ability to aid sales efforts across 35 countries.  Continue Reading

• Three ways Salesforce Einstein can enhance workplace analytics

  Smart cloud analytics platforms such as Salesforce Einstein play well as flashy demos, but they can have a substantive impact on day-to-day work in the enterprise.  Continue Reading

• Salesforce Einstein still on its way to personalization perfection

  The artificial intelligence platform Einstein can help organizations mine data for leads and direct targeted marketing at customers. But there are some things it can't do yet.  Continue Reading

• Accenture serves up data for all via Salesforce Wave analytics

  Accenture rolled out Wave analytics along with other Salesforce tools to 25,000 users within five months. Though the project moved quickly, it's also being done carefully.  Continue Reading

• Salesforce marketing automation makes one-to-one marketing a reality

  Salesforce marketing automation is helping companies make communications less brute force, more personalized. But there are still kinks in the chain.  Continue Reading

• How to break down silos with Salesforce

  From Maryville University to Xtreme Lashes, organizations are trying to get beyond data islands to better serve customers.  Continue Reading

• The pros and cons of Salesforce Sales Cloud

  Sales Cloud targets sales reps focused on action, not details. While the app has dominated CRM, there are some areas of needed improvement, such as mobile.  Continue Reading

• Is user adoption of Salesforce Analytics Cloud the next wave?

  Salesforce Wave filled an analytics void when it was released -- but there are caveats. Learn more about the benefits and challenges of moving to Salesforce Analytics Cloud.  Continue Reading

• Customer communities aren't credible without legwork

  Customer communities can't be credible sources of customer support if companies don't do the up-front work to make the information authoritative.  Continue Reading

• What to expect from the Salesforce Sales Cloud platform

  Salesforce Sales Cloud is a CRM platform featuring a number of sales and CRM tools, which help businesses of all sizes manage their B2B and B2C engagement and sales strategies.  Continue Reading

• Customer data silos continue to hobble the omnichannel experience

  The omnichannel mandate of creating a seamless omnichannel experience for customers regardless of whether they're online or in-store remains a distant goal for enterprises.  Continue Reading

• Salesforce Lightning strikes with app development for business users

  When Salesforce rolled out its development platform, Salesforce Lightning, it showed promise. But what are the real-world applications of it today?  Continue Reading

• Cloud-based CRM enters new territory for Salesforce partners

  Channel partners are pursuing increasingly sophisticated Salesforce implementation projects, helping customers integrate and optimize complex systems.  Continue Reading

• Privacy concerns arise with proximity-based beacon technology

  Beacon technology aims to change the way retailers interact with customers. But new location-based technologies usher in not only convenience but also privacy concerns.  Continue Reading

• Salesforce implementation positions Bosma Enterprises for growth

  An Ind.-based nonprofit calls on the channel for help integrating its business system and moving it to cloud. One of the project's main challenges: Make its system accessible to the nonprofit's blind or visually impaired workforce.  Continue Reading