Features

Features

• Will Salesforce decaNLP model live up to the hype?

  Salesforce's decaNLP model made a big splash at Dreamforce. But can it deliver on its promises? Here's what to expect from the natural language processing initiative.  Continue Reading

• Salesforce implementation offers window into partner management

  Implementing Salesforce Sales Cloud, Service Cloud and Community Cloud has enabled a national window treatment company to streamline its operations.  Continue Reading

• Sales enablement tool uses AI to hone pitches

  Sales enablement AI goes beyond Einstein lead scoring as Brainshark applies sentiment and other analyses to practice videos that salespeople create before meeting customers.  Continue Reading

• Salesforce Health Cloud for Payers brings CRM to insurance

  With its CRM system for payers, Salesforce is targeting a competitive market in which health insurers are fighting for members seeking lower costs and better health outcomes.  Continue Reading

• AppExchange in Salesforce a slam-dunk for Detroit Pistons' workflow

  The Detroit Pistons needed help getting the most out of Salesforce, so they turned to AppExchange -- although the abundance of choices is sometimes a challenge.  Continue Reading

• Activists get organized with new Salesforce CRM for nonprofits

  Salesforce has adapted its CRM for nonprofits, giving activists a lower-cost way to track fundraising, organize activities and keep their communities engaged.  Continue Reading

• Salesforce's GDPR DPO preps partners, customers for compliance

  Salesforce's data protection officer discusses GDPR compliance challenges and strategies for customers and partners, along with the company's own GDPR readiness.  Continue Reading

• Clari AI for sales helps to enhance Salesforce

  One company found that when using a variety of different vendors, a third-party AI product was more beneficial than a core vendor's AI offering.  Continue Reading

• Colorado modernizes with Salesforce for government projects

  Colorado licenses Service Cloud and other Salesforce technologies to improve its citizens benefit program.  Continue Reading

• Salesforce gets a blockchain distributed ledger tool

  Blockchain technology is the ultimate connectivity layer, and it can be used to help solve thorny customer service issues when paired with Salesforce, according to one vendor.  Continue Reading

• Consultant's 15 Salesforce certifications about more than pay

  Chris Gardner has 15 certifications and plans on getting more. While that's paying off for his bottom line, he says, they can also help give clients peace of mind.  Continue Reading

• CRM system comparison: How the 'big four' CRM providers stack up

  What differentiates the 'big four' CRM providers? Explore the advantages and disadvantages of Salesforce, Oracle, Microsoft and SAP with this CRM comparison.  Continue Reading

• How training, seven Salesforce certifications helped reboot a career

  John Coppedge became a Salesforce admin almost by accident -- and then he got laid off. Seven Salesforce certifications later, he's on a different career path.  Continue Reading

• Third-party tools can help build the right marketing tech stack

  With nearly 7,000 martech tools available, narrowing the choices to the few apps you need for marketing automation can be daunting. Here's advice from the pros.  Continue Reading

• Salesforce Architect Certifications pay off for Nashville developer

  A slew of Salesforce certifications have given Doug Ayers a leg up: He earns more and reaps recognition. Learn more about his journey to become a Salesforce certified architect.  Continue Reading