Features

Features

• Salesforce gets a blockchain distributed ledger tool

  Blockchain technology is the ultimate connectivity layer, and it can be used to help solve thorny customer service issues when paired with Salesforce, according to one vendor.  Continue Reading

• Consultant's 15 Salesforce certifications about more than pay

  Chris Gardner has 15 certifications and plans on getting more. While that's paying off for his bottom line, he says, they can also help give clients peace of mind.  Continue Reading

• CRM system comparison: How the 'big four' CRM providers stack up

  What differentiates the 'big four' CRM providers? Explore the advantages and disadvantages of Salesforce, Oracle, Microsoft and SAP with this CRM comparison.  Continue Reading

• How training, seven Salesforce certifications helped reboot a career

  John Coppedge became a Salesforce admin almost by accident -- and then he got laid off. Seven Salesforce certifications later, he's on a different career path.  Continue Reading

• Third-party tools can help build the right marketing tech stack

  With nearly 7,000 martech tools available, narrowing the choices to the few apps you need for marketing automation can be daunting. Here's advice from the pros.  Continue Reading

• Salesforce Architect Certifications pay off for Nashville developer

  A slew of Salesforce certifications have given Doug Ayers a leg up: He earns more and reaps recognition. Learn more about his journey to become a Salesforce certified architect.  Continue Reading

• Salesforce partner integration enables passwordless login

  Tempe's private tech university added passwordless authentication via QR codes to ease Salesforce logins and add a layer of security.  Continue Reading

• Demandware helps Salesforce go from B2B to B2C

  Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where e-commerce functionality from Demandware can strengthen service.  Continue Reading

• Einstein-Watson merger seen enhancing AI, customer sentiment analysis

  IBM's helping hand to Salesforce by sharing its Watson AI platform in the cloud can give CRM customers the best of both worlds in functionality and mining deep behavioral insights.  Continue Reading

• Businesses need to adapt to reap the benefits of AI products

  Enough data and organizational hurdles are among the reasons businesses fall short when using artificial intelligence tools in their processes.  Continue Reading

• Are businesses ready for AI applications?

  As the amount of data grows exponentially and computing power strengthens, now is the time for business applications to get a boost from artificial intelligence.  Continue Reading

• Which track on the Salesforce certifications list is right for you?

  The Salesforce certification list seems long and complicated. But it's not -- if you break it down into tracks and look at salary data for ROI on training.  Continue Reading

• Salesforce automation connects sales, service data for manufacturer

  Heavy equipment manufacturer Rotobec finds Salesforce Desk integration gives service staff the ability to aid sales efforts across 35 countries.  Continue Reading

• Three ways Salesforce Einstein can enhance workplace analytics

  Smart cloud analytics platforms such as Salesforce Einstein play well as flashy demos, but they can have a substantive impact on day-to-day work in the enterprise.  Continue Reading

• Salesforce Einstein still on its way to personalization perfection

  The artificial intelligence platform Einstein can help organizations mine data for leads and direct targeted marketing at customers. But there are some things it can't do yet.  Continue Reading